The 2010 marketing technology proto-landscape did consolidate by 61%
chiefmartech
OCTOBER 29, 2017
Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. Even with a constant conversion rate, you generate more net leads. But I suppose we could.
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