The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Marketing Insider Group

DECEMBER 4, 2012

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Where did I fall short?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. They help our customers navigate the process of making an important decision.

B2B Marketing 100

B2B Marketing B2B Lead Ranking Lead Scoring 100

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! Customer retention marketing stats. Get It Now!

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

Customer Experience Matrix

DECEMBER 14, 2016

.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The Venn in BlueVenn The unified database process, a.k.a. This sort of identity resolution is a batch process that runs overnight.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Customer Experience Matrix

APRIL 1, 2013

What really matters, though, is that Infusionsoft itself remains committed to its small business customers, despite growing to nearly 400 people and $40 million revenue. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Content marketing: What is more important than strategy?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Demand 120

Demand Process Work Management Marketing Management 120

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements.

B2B 52

B2B Work Management Class Marketing Management 52

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. It uses AI to measure both customer satisfaction and employee engagement in real time. Why we care. Get MarTech!

Enterprise Management 91

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 91

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. Business email address Subscribe Processing. Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

markempa

MAY 5, 2014

Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. They just had to plot out who their customers were. Plotting out and fully understanding your customers’ motivations and needs is difficult.

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Martech

APRIL 18, 2024

What type of customer support are you looking for? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. I firmly believe all businesses need to leverage AI for their purposes and to enhance their offerings to customers and employees. Integrations. Desired outputs.

Marketing AI 121

Marketing AI Paid Search Agency Generation Enterprise Management 121

ClearVoice

FEBRUARY 2, 2024

You let your customers know that you don’t mind thinking outside the box, having a little fun, and pushing the boundaries — all of which imply that you’d be willing to take risks to earn and keep their business. Customers know they’ll have a unique, memorable experience. Differentiate your brand. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Outbound Engine

NOVEMBER 20, 2018

Cyndi Alvarez wants to make the home buying process as painless as possible. As a homeowner myself, I think we can all agree the process isn’t always easy. Check out the video below: Since partnering with OutboundEngine in 2013, we’ve had the unique opportunity to grow alongside Cyndi.

Small Business Marketing 40

Small Business Marketing Template Newsletter Advertising Agencies 40

Biznology

NOVEMBER 1, 2012

At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Hubspot

APRIL 19, 2018

You could use the VLOOKUP formula to transfer revenue data from a separate spreadsheet and match it with the appropriate customer based on a common identifier like customer ID or email address. In this example, VLOOKUP enables you to easily see revenue by customer without searching, copying, and pasting for each individual cell.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Process Improvement — Use Metrics, Not Hunches. Companies need to be more customer- and solution-centric.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Lead Liaison

SEPTEMBER 19, 2023

Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike. Founder and CEO, Ryan Schefke, commented, “A decade in this dynamic industry has been an exhilarating journey.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Others include: Managing processes that best serve customers.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

The ROI Guy

OCTOBER 29, 2012

The good news is that your customers are likely just as frustrated with increases in purchase decision delays. So what is holding up the decision-making process? IDC indicates that buyers perceive about two thirds of the decision-making process as being consumed by the buyer’s internal processes. You Decide.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Customer Experience Matrix

JUNE 2, 2016

But the company uses the language of journeys and customer data stores. So although they see themselves as enabling all kinds of business processes, I think it’s fair to view them largely in the context of customer management. As of March, the company reported 15 live customers and was actively looking for more.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Tomorrow People

NOVEMBER 21, 2017

The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. 56% said it increased customer satisfaction and positive brand sentiment. There are also many other benefits to the brand such as brand perception, relationship with customers and quality of engagement.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Choose the right event technology. Create a solid event strategy.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Brandpoint

JANUARY 12, 2022

Here are some examples: Problem/solution ( Sample: Problems & Solutions to Online Professional Development ) Step-by-step process ( Sample: Your No-fuss Guide to French Press Coffee ) Flowchart ( Sample: Navigating the Customer Journey with Big Data ) Pro/con lists ( Sample: The Pros and Cons of Refinancing ) Diagram ( Sample: The Parts of a Car (..)

VALS 156

VALS Sample Advertorials Content 156

Only B2B

AUGUST 13, 2020

Back then too, customers were craving for personalized buying experience. Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. Identify – This process includes the identification of accounts. This is a very first step.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143