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34 Compelling Content Marketing Stats and Facts

Webbiquity

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. TopRank ). TopRank ).

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. Define your buyer persona(s).

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

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A Practical Guide to Planning a Successful Inbound Marketing Campaign

Hubspot

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. When you''re building your marketing plan, start by developing the audience profile, often called a persona. Biggest challenges.

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How To Leverage The Rise of "Near Me" Searches

Hubspot

Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source. Near me" searches are critical for marketers, since it allows you to reach your intended customers during micro-moments when they most desire your service or product. Persona care: 38%. For example " clubs near me tonight ".

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Setting Up a Blog Strategy. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

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How to Survive Google's Pending Panda Update

Hubspot

Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. If you're not caught up on some of this stuff, it's time to permanently update your SEO strategy so Panda doesn't take you down with a big, fuzzy (but adorable) punch. It appears the Google search spam team has a busy year planned.

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