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dotdigital partners with Adobe to power enhanced customer engagement across all touchpoints

DotDigital

April 19th, 2021 – London, UK Today, dotdigital, the leading marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. . In February 2021 and as part of the Magento 2.4.2

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Mobile Location Marketing for Quick Service Restaurants

Porch Group Media

Mobile Location Marketing for Quick Service Restaurants. consumers dine out at quick-service restaurants at least once a month and approximately 20 percent visit them at least once a week. The fast food and quick service restaurant space is highly competitive, all vying for the attention and loyalty of these consumers.

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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

Uber, Lyft, Instacart, UberEats, and DoorDash were founded around 2010, and Gen Z favorite GoPuff, which promises delivery in less than 30 minutes, arrived in 2013. Gen Z prefers fee-based loyalty programs, Millennials earn points. Loyalty programs aren’t a big draw for Gen Z, with only 45% enrolled.

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. 56% said it increased customer satisfaction and positive brand sentiment.

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Personalized Marketing Experiences and Content Breed Higher Brand Loyalty

Content Standard

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. Jamie Anderson, SAP’s global senior vice president of customer engagement and commerce, said the survey’s results affirm the idea that customers are ultimately in the driver’s seat.

Loyalty 40
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What is CRM retargeting and why does it matter?

Liveintent

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. First-party data is information that a brand collects directly from its customers. Seasonal customers.

CRM 127
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Customer centricity: The ‘easy’ way to better business performance

Integrated B2B

I was recently presented with some research by Professor Moira Clark of the Henley Centre for Customer Management , which concluded that making it easier for customers to do business is a sure-fire way of improving the bottom line. Companies adopt different strategies for retaining customers.