Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

APRIL 19, 2018

You could use the VLOOKUP formula to transfer revenue data from a separate spreadsheet and match it with the appropriate customer based on a common identifier like customer ID or email address. In this example, VLOOKUP enables you to easily see revenue by customer without searching, copying, and pasting for each individual cell.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

nDash

FEBRUARY 13, 2019

When I started nDash (the agency) in 2013, some of biggest early customer wins came via the HubSpot ecosystem. Although nDash the agency was disbanded in 2016, HubSpot customers and partners continue to play a huge part in our success. Content Creation Leader Sees Rapid Adoption in the HubSpot Ecosystem .

Advertising Agencies 40

Advertising Agencies Hubspot Paid Search Agency Copywriting 40

B2B Marketing Traction

FEBRUARY 14, 2013

In today’s busy, information congested world, you need to love your customer to stand out. It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Instead of sending valuable, helpful content, they are spamming their customers and prospects.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. While marketing teams will begin 2013 with an average five or fewer people, most will at least double by the end of the year.

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. 56% said it increased customer satisfaction and positive brand sentiment.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Confessions of a B2B Marketer

OCTOBER 11, 2023

Niche down and focus on the group of customers that you serve best (and that serves you best) When you find a growth channel that works: go HARD. Consider building a smooth, data gathering, customer experience improving onboarding flow for your SaaS… All tribes thrive when they come together in person – when is your next event?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

MAY 21, 2020

99% of marketers say personalization helps advance customer relationships, with 78% claiming it has a“strong” or “extremely strong” impact. 78% of brands say they struggle with "data debt" or not having enough quick data about their customers to not launch relevant personalization tactics. Evergage ). 90% of U.S. Statista ).

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Luckily for the law firm, Oyova had just the tool to make that happen! An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

SocialPilot

FEBRUARY 9, 2024

Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. George posts about content marketing, customer psychology, social media marketing, and more.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Leading Results Rambings

SEPTEMBER 2, 2013

How well do you know your perfect customer? First let’s define perfect customer. The concept of a perfect customer is pretty simple – they are the ones, that if you could get enough of them, it would rock your year. As Duct Tape Marketing Consultants, we call them ideal customers. Customer Satisfaction.

Customer Satisfaction 79

Customer Satisfaction Acquisitions Consulting Efficiency 79

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

MARCH 19, 2020

Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. but what about customizing the PowerPoint slides to fit your business? Customize your graphs and charts to fit your company's theme. Click on individual elements in the graph to customize them.

Template 95

Template ROI Budget Programs Click Rate 95

Convince & Convert

APRIL 2, 2015

Given that experts say 80 percent of B2B buying decisions are made before a customer contacts a company, good content is a critical early touch point and important not only for increasing company awareness but building brand affinity, too. Where entertaining its customers is concerned, MailChimp is also coming out ahead.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Des Cahill is head Customer Experience (CX) evangelist at Oracle. Tamara McCleary (Thulium).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/organization/hubspot. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ). This particular email by Kate Spade is a sure hit, as it serves to be mutually beneficial for them and their customers.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

AUGUST 5, 2013

With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software? 3) Booking a Hotel Room.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

SEPTEMBER 21, 2020

In 2013, Target and Neiman Marcus partnered on a new clothing line. However, Target's customers search for cost-efficient, mass trend clothing options, while Neiman Marcus is a luxury brand that offers expensive, edgy clothes. In fact, customers complained that the brand was body-shaming them. Target and Neiman Marcus.

Brand Identity 88

Brand Identity Branding Advertising Agencies Work Management 88

Optinmonster

JANUARY 13, 2020

When you do have a good system in place, you’ll quickly see the benefits for your team: staying organized leads to higher content output which leads to attracting more customers and, ultimately, that means getting more conversions. To begin, you’ll first need to create an account with HubSpot. We’ll need to click on Custom.

Conversion 98

Conversion Youtube Hubspot Planning 98

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.).

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The performance of your website.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

MAY 7, 2015

As you may have seen, we shared some exciting news this morning : More than 15,000 customers now use the HubSpot Marketing Platform. As this is a pretty big milestone for the inbound marketing community, we wanted to make sure that we took the time to celebrate and thank all of our fantastic customers appropriately.

Business 28

Business Inbound Marketing Hubspot Training 28

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing – Hubspot uses the graphic below to define the overall inbound marketing process. The buying process for today’s customer is much cloudier than that. Related Stories Five Ways to Use Testimonials to Generate Leads The Tagging Pyramid Best quotes from Hubspot Inbound 2013.

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. By the way, I published that post in 2013, and it is still pulling in traffic. This resonated with their customers, who cared far more about saving time and money than the tech itself.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Customer Experience Matrix

JULY 30, 2013

Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Hubspot

OCTOBER 20, 2013

At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! Writing Code and Content Your Customers Love. Delight" is a term used all the time at HubSpot. How to Calculate the Lifetime Value of Ecommerce Customers.

Hubspot 28

Hubspot eCommerce Inbound Marketing Content 28

Hubspot

MAY 1, 2015

CRM stands for 'customer relationship management.' And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. What Is CRM Software?

Work Management 28

Work Management Marketing Management CRM Software 28

Marketing Insider Group

FEBRUARY 26, 2014

God Made A Farmer – Dodge Superbowl Commercial 2013. This Video, Made by a Bank, Will Give You the Chills – From Hubspot. Humor and B2B Marketing: A Love Story – The future of customer videos! 10 Lessons from the World’s Most Captivating Presenters from HubSpot. What Would Steve Do? Curated Lists I Wish We Created.

Examples 100

Examples Peer-to-peer Content Hubspot 100