SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal.

Analytics 95

Analytics Tools Best Practices Tagging 95

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Let's find out.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. By the end of 2013, Twitter had over 210 million users. SEO Is dead.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal.

Analytics 85

Analytics Tools Best Practices Tagging 85

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. Photo courtesy of the #museumselfie hashtag on Twitter.

Social Media 162

Social Media Creativity Examples Media 162

Marketing Insider Group

DECEMBER 13, 2012

For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data. That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. And this is also why I want a real-time, big data marketing dashboard.

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. 2) Facebook launched clickable #hashtags.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

LeadSquared

OCTOBER 23, 2016

Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1. Any tips on social media marketing strategy for B2B brands?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Digilant

JUNE 27, 2019

Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic. What Does This Mean for Advertisers?

Advertisements 51

Advertisements Advertising Banner Ads Demographics 51

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Twitter algorithm. Remaining tweets in reverse-chronological order.

Social Media 109

Social Media Organization Paid Search Agency Media 109

SnapApp

FEBRUARY 7, 2017

There are many great Valentine’s Day marketing campaigns out there. Each February is a marketing love-fest. So instead of bringing you yet another “5 billion examples of Valentine’s Day marketing” post, I’m going to show you three specific examples that really worked, open them up, and show you why they worked. The result?

Campaigns 48

Campaigns Lead Scoring Lead Ranking Top of Funnel 48

Digilant

JUNE 27, 2019

Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic. What Does This Mean for Advertisers?

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

Digilant

JUNE 27, 2019

Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic. What Does This Mean for Advertisers?

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

Digilant

JUNE 27, 2019

Popular platforms such as Instagram, Snapchat, and Twitter structure their user experience around personalization. Customized content is fed to the individual with every use — and advertisements are no exception in thanks to programmatic. What Does This Mean for Advertisers?

Advertisements 40

Advertisements Advertising Banner Ads Demographics 40

Hubspot

MAY 7, 2014

The hashtag allows buyers to place products found on Twitter into their Amazon shopping carts without ever leaving the comfort and fun of their Twitter page. Buyers must first connect Twitter and Amazon accounts, which can be done through the social settings on Amazon. How It Works. Why Take a Chance?

Amazon 28

Amazon Twitter eCommerce Social Networks 28

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 126

Skype RSS Social Media Television marketing 126

Schubert B2B

OCTOBER 31, 2017

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. The role of the company is to ask its followers or customers to upload a photo of its product or service in action. The user/customer submitting the content also benefits from these endorsements.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Aptly named, eh?). 3) Booking a Hotel Room.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Schubert B2B

OCTOBER 31, 2017

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. The role of the company is to ask its followers or customers to upload a photo of its product or service in action. The user/customer submitting the content also benefits from these endorsements.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Hubspot

MAY 31, 2017

This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. The list isn’t exhaustive, but you can expect to learn the major highlights -- what was launched, what changed, and what these stories could mean for marketers.

Social Media 69

Social Media Media Broadcasting Facebook 69

Convince & Convert

MARCH 29, 2013

” They want to stay on the side of the customer. Instead of using the tired hashtag to signal boost the people and brands who have impressed him in the past week, Chuck Kent, @creativeoncall , is creating content and boosting signals all in one. Klout is working on integrating tools for brands with Klout for Business.

Television marketing 129

Television marketing Curation Social Media RSS 129

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Social media can be quite noisy, and sometimes, prospective customers can be buried in a sea of look-alikes. You can even take your Twitter-mining one step further with HubSpot’s Social Inbox.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

OCTOBER 1, 2013

In the midst of this mess, I took to Twitter and began venting my frustrations to @United. American Airlines (@AmericanAir) September 12, 2013. After the airline''s tweet, a series of folks responded, complimenting American for listening to a customer (and one who wasn''t even theirs), responding quickly, and wanting to help.

Work Management 28

Work Management Social Media Marketing Management Media 28

Hinge Marketing

AUGUST 1, 2014

As important as it is to provide customers with a valuable service, it’s as equally important to educate audiences through consistent, high-quality content. A 2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Hubspot

DECEMBER 17, 2015

In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases. From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. It's a concept called joy marketing, and it's worked for a lot of big brands. Want to learn more?

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

FEBRUARY 6, 2013

Marketers seem to think so. Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. We can pay attention for six seconds, but are marketers prepared to tell us a story in that short time span? ASOS (@ASOS) January 30, 2013.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Hubspot

AUGUST 19, 2013

In an effort to maintain the HubSpot code of transparency, we stole a few minutes of Brittany''s time to pick her brain about how she manages the HubSpot social media machine, and how she is preparing for the inbound marketing event of the year: INBOUND 2013. 1) What''s the biggest challenge of being a social media manager for you?

Social Media 28

Social Media Work Management Social Marketing Media 28

Hubspot

MARCH 26, 2015

If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. This affects your customer lifetime value and churn, and you’ll see the monetary impact of that on your bottom line month over month.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Brandwatch Marketing

JANUARY 3, 2019

Ever since the first Tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure. Twitter historical facts. Twitter financial statistics. A total of 1.3

Stats 107

Stats Statistics Twitter Customer Satisfaction 107

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.”

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Hubspot

DECEMBER 17, 2014

They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. This has, in turn, forced businesses to reevaluate their approach to marketing. That is the exact feeling that human-to-human marketing aims to eliminate. Human Era Brands.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28