Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 4, 2012

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Where did I fall short?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. They help our customers navigate the process of making an important decision.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Questions to consider asking: Where are your customers searching for information? Are they only searching in Google? Customers are now on multiple platforms.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. Since 2013, Google+ had been experiencing low activity. While there were 1.15

Google 109

Google Ideal Customer Profiles Profiling Communities 109

ClearVoice

JUNE 16, 2022

In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. But first, you need to understand the context behind Google E-A-T’s creation. This takes us back to 2013 when Google first published about human search quality raters. What is the Google quality rater’s guide?

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

DAGMAR Marketing

NOVEMBER 30, 2023

Ready or not, Google has already started phasing out third-party cookies. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. More MarTech experts to follow: ABM AI and marketing B2B CDP Content Customer experience Digital transformation. In your inbox.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

KoMarketing Associates

FEBRUARY 25, 2013

Converting The Mobile Customer. If you’re going to be out in San Jose area, connect with Casie ahead of time on Twitter @casieg or via Google+. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Martech

APRIL 18, 2024

What type of customer support are you looking for? Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Learn more : Google Cloud. Integrations. Desired outputs.

Marketing AI 61

Marketing AI Paid Search Agency Generation Enterprise Management 61

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). The Content Marketing Pyramid: Are You Hungry for Content?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements.

B2B 52

B2B Work Management Class Marketing Management 52

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

seo.co

OCTOBER 4, 2021

This is a long-term strategy that will improve your ranking in local search results and win you more local customers as well. If Google detects even the slightest formatting inconsistency, such as displaying “Rd” in one area and “Road” in another, it could penalize you with a lower ranking. Create location-relevant blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. As Google becomes smarter and continues discounting low-quality links, we must generate new ideas for outreach. Customer Motivations: The 7 Reasons We Buy Now. Each month an enormous amount of content is published on marketing. Locations for Your Calls to Action.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Moz

SEPTEMBER 8, 2020

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. When and where to choose Google categories.

Google 65

Google Tools Business Work Management 65

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Even with an uber-talented team and input from other teams within the enterprise, there will be times in which you need more content to meet your customers’ needs.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

KoMarketing Associates

OCTOBER 10, 2013

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Brandwatch Marketing

OCTOBER 25, 2023

The advantage for Chevrolet is that when a potential customer thinks about buying a car, the Manchester United deal increases the likelihood they can recall the brand and therefore consider purchasing one of its vehicles. billion worldwide on advertising in 2013 alone. million a year for the privilege. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Convince & Convert

JANUARY 26, 2016

It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo. As a practical matter, however, businesses do often ask their customers to provide Yelp reviews, says Martin Shervington , who runs Plus Your Business , a local reviews consulting firm.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

LeadSquared

NOVEMBER 17, 2013

Like most major social networking sites, Google+ users and business pages can now have custom URLs for their Google+ accounts. The option that rolled out late October 2013 will now permit Google+ users to have their own URLs that can be easily remembered and recognized by fellow users. Step 6: Voila!

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Google Social Networks 52

Digital B2B Marketing

JANUARY 15, 2013

Remember the Yahoo and Google desktop widgets? But customers are adopting mobile! Try Googling supermarket from your desktop and you will see results near you. But apps are uniquely mobile! Have you seen the apps available for Chrome or Salesforce? Apps are often a better way to deliver functionality. But mobile is local!

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. Younger generations prefer it over Google Search and Google Maps, TechCrunch says.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Either way you will be penalised by Google, so get the balance right. Research Keywords Effectively. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Either way you will be penalised by Google, so get the balance right. Research Keywords Effectively. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. These are certainly unique ways to build a customer list. Subscribe to newsletter. Get updates. Get alerts.

Adwords 100

Adwords Features Google Mobile Advertising 100

SocialPilot

FEBRUARY 9, 2024

Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. George posts about content marketing, customer psychology, social media marketing, and more.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

JULY 12, 2019

Insightful research and prudent positioning will make a brand “special” in the eyes (and hearts) of their target customers, offering a meaningful promise, a credible reason to believe this promise and a competitive edge. Ideally, it should be memorable and generate associations that can help create a special relationship with the customer.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Goodish Agency

MAY 17, 2021

For Jim, the number one tool for any growth marketer is Google Analytics as it can indicate quite precisely how potential customers are entering your sales funnel. Start your CRO journey by looking at Google Analytics to see which landing page has a high bounce rate. Download your FREE CRO for SaaS Checklist. Let's Chat!

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

Tomorrow People

NOVEMBER 21, 2017

The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. 56% said it increased customer satisfaction and positive brand sentiment. There are also many other benefits to the brand such as brand perception, relationship with customers and quality of engagement.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Google hopes to decrease the anxiety and confusion with their upcoming release of @GoogleAnalytics Site Kit. | #Martech | #ContentMarketing Click To Tweet. Which Google Analytics WordPress plugin should I use?

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

seo.co

DECEMBER 19, 2021

So for our “desktop PC cases” example, if it finds a high keyword density of “desktop PC cases” then it knows to expect high densities of other related terms (LSI terms), like: ATX, cooling, power supply, motherboard, gaming case, custom case, etc… Source: [link]. Hummingbird (2013). RankBrain (2015).

Optimization 115

Optimization Keywords SERP SEO 115

ClearVoice

FEBRUARY 2, 2024

You let your customers know that you don’t mind thinking outside the box, having a little fun, and pushing the boundaries — all of which imply that you’d be willing to take risks to earn and keep their business. Customers know they’ll have a unique, memorable experience. Differentiate your brand. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Consistent, personalized customer experiences are critical; 65% of consumers would switch to a competitor if a brand fails to connect with them. Mobile apps are one of the most effective means for brands to stay connected to their customers and partners. But times have changed, and so has our technology. Learn more. How does it work?

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98