You’ve Heard Of Big Data But What Is Big Content?
Marketing Insider Group
MARCH 5, 2014
Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). appeared first on B2B Marketing Insider.
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