Remove 2013 Remove Custom Publishing Remove Education Remove Gartner Remove Information
article thumbnail

You’ve Heard Of Big Data But What Is Big Content?

Marketing Insider Group

Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). appeared first on B2B Marketing Insider.

Content 100
article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Blogging Statistics . . #1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

Then, in a battle of opposites in round two, interactive widget blew out slide deck and advanced to round three where they were set to face what would prove to be their toughest opponent yet – informative video. One Page Overview: A concise summary of key offerings or information.

article thumbnail

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion.

article thumbnail

7 Reasons Most Enterprise Websites Fall Short

Hubspot

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. American statistician and professor Edward Tufte once said, “Clutter and confusion are failures of design, not attributes of information.".

article thumbnail

Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion.

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

The first one was an educational technology idea. So education was the only thing we wanted to solve at the time. Gil Allouche: In realtime he’s getting that information? And of course, you get all the information in the back end. People didn’t have that in 2013. Ilya Volodarsky: Yeah, great question.