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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. nurture campaigns), and share leads with a CRM system like Salesforce.com. Leadsius launched its first paid version around July 2013.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Companies willing to share their Salesforce CRM data can get a report assessing the quality of their CRM records, listing the top five data elements that identify high-value prospects, and suggesting five market segments they might pursue. Radius also recently announced a very nice free offering, the CMO Insights Report.

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Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

Its clients are mostly small, B2B companies – exactly the firms that were first to adopt software-as-a-service (SaaS) technologies including marketing automation and CRM. Those can be used along with other data to create triggers and define segments within Hull. It was founded in 2013. is an exception.

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Why Are Businesses Using Email Marketing Automation?

Valasys

By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

The data that Tealium sends to other systems can trigger customer messages from those systems. sophisticated rules support enhancement, segmentation, and triggers. Similarly complex rules can assign people to audiences or segments and can set up triggers that change data values and send messages to external systems.