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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Target customers.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Care must be taken that content should be relevant & diversified.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web).