Is Predictive Marketing Now Mainstream?
Kabbage
OCTOBER 18, 2016
In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. CMOs looking to grow their business need to allocate budget to three key areas: Identifying new prospects.
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