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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

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The Founder Interview Series #26: Orrin Broberg, Modus

Webbiquity

The key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams.

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Is Predictive Marketing Now Mainstream?

Kabbage

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. CMOs looking to grow their business need to allocate budget to three key areas: Identifying new prospects.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Social Marketing. CRM Integration. Marketing Heroes. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard.

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Is Predictive Marketing Now Mainstream?

Kabbage

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. CMOs looking to grow their business need to allocate budget to three key areas: Identifying new prospects.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

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How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Adobe Experience Cloud Blog

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Predictive marketing technology has the ability to drive huge improvements in marketing—by utilizing data to drive more efficiency and allowing for uniquely personal engagement.