trigger 2013 CRM Lead Scoring Marketing Automation 
Customer Experience Matrix
NOVEMBER 9, 2015
I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This is based on combining the CRM data with Radius’ own massive database of information about businesses.
Customer Experience Matrix
JANUARY 22, 2014
I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com. Leadsius launched its first paid version around July 2013.
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Valasys
MARCH 13, 2023
That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey.
Customer Experience Matrix
OCTOBER 20, 2016
The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.
Hubspot
DECEMBER 4, 2012
2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).
Customer Experience Matrix
JANUARY 24, 2015
I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.
Customer Experience Matrix
DECEMBER 26, 2014
You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. But they do go far enough beyond standard marketing automation to justify a different label.
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