Unbounce

AUGUST 29, 2019

In our heart of hearts, I think every marketer is a “creative” type. The logos, fonts, photos, illustrations, and other visuals we use are all opportunities for us to show off just how creative and different we can be. We knew in order to win, we needed to do things the opposite of how everybody else was doing it. Digital image.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

seo.co

DECEMBER 19, 2021

There are device technologies, which have given us mobile devices and more sophisticated forms of local search, web technologies, which have made it possible for more companies to make more creative websites, and raw search technologies, which make search faster, easier, and more relevant for users (among other classes of technology).

Optimization 115

Optimization Keywords SERP SEO 115

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. If you are looking for a resource to spark your creativity, Vimeo is for you. The quick handoff videos are something that we rarely see but are extremely effective. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. In particular, ADMA has always worked to ensure that organisations can use information to create effective, personalised marketing and this remains a core philosophy.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ClearVoice

JULY 27, 2023

Since slogans have never really been constrained by the rules of truth, they are free to be creative and witty at the same time. But it does have fewer calories — and that’s what primarily concerned the target audience and made the slogan work so well. At ClearVoice, we know you want to find work that’s worth your while.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Convince & Convert

JUNE 25, 2014

When asked why, Tom Daily, the Director of Mobile, Search and Global Connections replied,“It is important to invest your energy into things you know work, and we know that SMS works and is a thing to focus on.” One thing Pepsi is doing really well here is making the SMS call-to-action the focal point of the creative.

SMS 166

SMS Campaigns Terms and Conditions Opt-out 166

Content Marketing Institute

FEBRUARY 5, 2019

And when brands don’t have the right strategy, protocols, or expectations to achieve success, the results can turn out to be more harmful than helpful (as was the case in 2013 for The Atlantic ). 385% increase in orders of AutoCAD.@Autodesk Autodesk saw 385% increase in AutoCAD orders after its branded #content campaign.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

DivvyHQ

JANUARY 30, 2018

Back in 2013, more than 60% of marketers reported they were creating at least one piece of content every day. Now, bust out your best Austrian accent and get ready to say, “hasta la vista” to all that marketing crap that doesn’t work for you anymore. #1: Yesterday’s tactics won’t work tomorrow. 1: Terminate Bad Projects, Faster.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Content Marketing Planning 41

Sprout Social

NOVEMBER 15, 2016

The more specific you are, the more effective you’ll be at implementing them. This will help you assess your current social media use, what’s working, what’s failing and what can be improved upon. You have to be able to attach a number to them in order for your goals to be tracked. Measuring Social Media ROI.

Social Media 95

Social Media Media Business Social Networks 95

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. How much will effective content marketing contribute towards SEO? It’s the only way to do effective marketing on a small budget with few resources. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

QuanticMind

SEPTEMBER 7, 2018

Doing so enables a brand to analyze trends more effectively, enhance customer profiles and build more sophisticated strategies for personalization. Delving into the data your brand collects and stores means using applications that rely on the power of AI in order to analyze them. Video Is Still King.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Convince & Convert

JANUARY 8, 2016

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Write the most incredible, effective, and compelling opening to the Treatment email that best expresses your chosen Value Focus. Whatever you think will work best.

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Content Standard

AUGUST 21, 2017

Back when Glass’ first iteration sparked interest, then mockery in 2013, marketers for the product first saw through the glass darkly—giving “Explorers,” or early adopters, exclusivity to test out the expensive ($1,500 a pop) prototype, but never announcing an official product launch. The Factory Angle.

Enterprise Management 55

Enterprise Management Marketing AI Google Work Management 55

Hubspot

JANUARY 29, 2015

Get started creating effective PowerPoint presentations by downloading our 3 free PowerPoint PPT templates here. but we all know how that typically works out. Get rid of your guessing game and let PowerPoint work its magic with this trick. If you do not use actions in your presentation, then this option works especially well.

Template 28

Template Design Tips Effectiveness 28

Content Standard

OCTOBER 19, 2016

In order to answer that question, we first have to explore a larger question—one that many marketers ask themselves: if you can’t bring consumers to a branded experience, can you bring your brand experience to your consumer? This is the Mingarros’ work for SYZYGY Group—it features 20 things that happened on the internet in 2013.

Creativity 40

Creativity Marketing AI Planning Opt-out 40

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " A prospective or existing donor doesn’t need to be pummeled with solicitations in order to donate to your organization.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Content Standard

JUNE 23, 2016

In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. Am I an effective idea surgeon? So what should marketers do?

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Hubspot

FEBRUARY 6, 2013

Below are some examples of businesses proving that Vine can be an effective marketing platform, and that you can say a lot in six seconds! We wanna see you unbox your #asos order, tag #ASOSUnbox (we may even give you something new t. ASOS (@ASOS) January 30, 2013. Gogo (@Gogo) February 5, 2013. Loving #vine ? HEADSHOTS!!!

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Contently

DECEMBER 6, 2016

In order to entice people to come to the theater, there had to be a good story. In 2013, Netflix decided to make an original TV series for the first time. This is the way the future will work in every content medium, not just television. Does this mean that content marketing no longer works? To the contrary.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

LEADership

JULY 7, 2015

We recognize that not all ideas work, and that’s OK. Those 3 questions capture the core of an effective marketing process. Here are 5 tips B2B marketers can take from Doucette and his approach that worked for The Boston Globe. Source: Peter Doucette’s presentation at The Optimization Summit 2013. WHO is our target market?

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Content Standard

MAY 22, 2016

TV and advertising existed hand-in-hand, as technology evolved and brands fine-tuned the most effective way of slinging their products to the masses through the country’s most prominent communication channel. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 63

Enterprise Management Banner Ads Television marketing Banners 63

Vidyard

OCTOBER 23, 2015

Let’s take a look at what you need to know to effectively add a dash of humor to your video marketing activities – and the science behind it all. But according to Weems, there are some key ingredients that need to be present in order for something to be delivered as “funny” that can help us out. Why Do We Like to Laugh?

Video Marketing 50

Video Marketing Trust Marketing Marketing Activities 50

Integrated B2B

AUGUST 1, 2013

According to The Job Outlook for the College Class of 2013 by the National Association of Colleges and Employers (NACE) in the US, nearly all of the top ten bachelor degrees for hiring in the current job market involve leadership ability. What’s more, the most effective leaders do not rely on their title, or positional power, to lead.

Work Management 40

Work Management Marketing Management Class Sample 40

Hubspot

JUNE 30, 2014

In order to rise above, you need to understand what resonates with the most basic foundation of your audience: their brains. Brain synapses are the basis of creativity, in which your brain connects seemingly unrelated data to form an idea. billion pieces of content on Facebook. 1) Synaptic Play. Emotional Information Gaps.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Content Standard

MAY 22, 2016

TV and advertising existed hand-in-hand, as technology evolved and brands fine-tuned the most effective way of slinging their products to the masses through the country’s most prominent communication channel. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Onalytica B2B

SEPTEMBER 16, 2015

During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. Amongst the social media connoisseurs, there are countless theories on how to run a successful campaign or upload effective content. Michael Koehler #3.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

JULY 17, 2013

In order to feel invested, they need to believe in your product and the message behind it. Along with the rise of the Millennial, then, comes a change in many people''s buyer persona -- and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. Direct Mail. How to Adjust.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Brainrider

OCTOBER 11, 2012

A dozen practical ideas and B2B marketing strategies for your B2B marketing plan including planning by objectives, generating awareness, acquiring prospects, nurturing prospects, and qualifying sales leads in order to get better results. Inbound marketing works to connect you with prospects actively looking for that information.

Planning 40

Planning Marketing Plans Lead Ranking B2B Marketing 40

Hubspot

MAY 22, 2013

In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. Similarly , 56% of B2B marketers plan to increase their social media spend in 2013. So how exactly does a salesperson get involved in an effective social media strategy? Share your creative tips with us! Hint: you totally can!)

Social Media 28

Social Media B2B Sales Domain Case Studies 28

Hubspot

DECEMBER 7, 2012

And as we mentioned in our 2013 Marketing Trends and Predictions Guide , while Gartner also predicts big data will drive $232 billion in IT spending through 2016, so far, it has been for engineers -- not marketers. The power in data really boils down to your ability to effectively analyze and draw insights from it.

Marketing Budget 28

Marketing Budget Work Management Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 17, 2014

As you approach the counter, ready to order the usual, it hits you – this place is being run by robots. It requires hard work — establishing organizational values and commitments that are customer driven, while also driving them toward daily leadership decision-making and employee behaviors.”. Human Era Brands. They just get it !

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Single Grain

DECEMBER 24, 2019

And if you scroll all the way down to the bottom, there’s another completely sponsored row of products there, too: In 2018, marketplace ad firm Quartile analyzed more than one million Amazon orders and found that orders generated by ads accounted for 25% of total sales. Amazon Basics: Why You Need Automatic and Manual Campaigns.

Amazon 90

Amazon Cost Per Click Paid Search Agency Trends 90

Content Standard

NOVEMBER 2, 2020

But, while CMW was yet another reminder that it’s been a bad year for hugs and handshakes, it’s been a good time for creative thinking. Instead, you need to “actually create more connected experiences that create further desire as a new operational strategy for making content marketing truly work across the enterprise.”

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Hubspot

DECEMBER 13, 2012

Optimizing your ads to cater to holiday shoppers can help you quickly increase the effectiveness -- and success -- of your holiday PPC campaigns. Let's face it: Those people probably won’t take the time to sift through your site in order to find that particular promotion you advertised in your PPC ad. Why, yes it can!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Martech

NOVEMBER 15, 2021

Here is our list, which is organized alphabetically and not in any order of importance. Founded in 2013, the company has 90 employees. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. Full Circle Insights. Target customers. A sophisticated UI. Nielsen Attribution.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Contently

JANUARY 9, 2019

PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. Trust the video creators you hired.

Video Marketing 138

Video Marketing Brand Identity Branding Youtube 138