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5 Essentials of Dynamic Content for Smarter B2B Marketing

Valasys

According to a study by the Aberdeen group, personalized emails improve the Click Through Rates (CTR) by 14% & conversions by 10%. Several third-party tools also equip marketers to A/B test different modulations of their dynamic text. CRM is a powerful tool on its own. Implementing Dynamic Content.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. This tool will do an instant audit of your PPC account across 8 different key performance metrics, including impression-weighted Quality Score. In 2009, a Quality Score of 7 (out of 10) was average.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Don’t target more than one network in one campaign and keep Search and Display Network campaigns separate. Structure the campaign based on your goals. Text Ad Copy.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Don’t target more than one network in one campaign and keep Search and Display Network campaigns separate. Structure the campaign based on your goals. Text Ad Copy.

PPC 60
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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Don’t target more than one network in one campaign and keep Search and Display Network campaigns separate. Structure the campaign based on your goals. Text Ad Copy.

PPC 60
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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

won’t show up in keyword research tools)? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. Social Media Facts and Statistics. Relevanza ).