ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. Communicate why they are writing to the recipient. You may also like.

Email Marketing 120

Email Marketing CTR Copywriting Case Study 120

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. I’d care if my blog had high quality, relevant content that helps readers. Goals for Online Content Marketing. Goals are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Webbiquity

NOVEMBER 5, 2013

These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women !

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women !

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. The post How to write for social media appeared first on Biznology. You need to be distinctive.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. That’s my basic thoughts for success for 2013. Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

The Forward Observer

OCTOBER 27, 2023

Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. About the Author Have you ever experienced an event that was so incredible it felt like time had stopped?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. Here are a few ways that PR can help with blog content generation: 1.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. The key is to consider whether your organization would be writing for a particular publication even if an SEO friendly link wasn’t involved. 404 Inbound Link Cleanup. Third Party Mentions via List Building.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. The key is to consider whether your organization would be writing for a particular publication even if an SEO friendly link wasn’t involved. 404 Inbound Link Cleanup. Third Party Mentions via List Building.

Link Building 120

Link Building Tactics Ad Building B2B 120

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Heidi’s writing is personal, relatable, and informative.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

JANUARY 4, 2024

She is also co-host of the “Freelance Writing Coach” podcast and co-teacher of “Creative Class,” a podcast on the business side of freelancing. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. followers) TikTok: @amy.porterfield (11.4K In your inbox.

eCommerce 109

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 109

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Content moderation, safer internet interactions.

Marketing AI 113

Marketing AI Paid Search Agency Generation Enterprise Management 113

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I'll dig more deeply into individual presentation content soon.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. Content Marketing Essentials 2013 (Dynfographic). Full of interesting facts and useful tips, this introduction to content marketing is both fun and useful.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. While many search marketers focus on content, link building, social, etc., Don’t waste it on duplicate content. Use “By” on All Content. Might be worth a shot!

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Leading Results Rambings

AUGUST 23, 2013

The amount of great content and new things to learn was just about overwhelming. If you can write it down, I can find it cheaper”. Its not boring if its interesting to them” – Dan Moyle talking about content. Content+Context is what is important – no attribution since I didn’t write down where I heard it.Jill.

Hubspot 45

Hubspot Cross-Selling Best Practices Conference 45

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We put together plans for popups, floating bars, slide-ins and inline content offers. And after a few full days of writing and refining our plans, we got started building OptinMonster.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. How much has AI been implemented behind the scenes for content creation? I was surprised.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content Marketing Institute

JANUARY 4, 2019

And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Songwriters use the same storytelling structure over and over in their writing. ahaval #content Click To Tweet. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 104

Storytelling Content Lead Ranking Rules 104

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Gregory Golinski of @YPSUK Click To Tweet.

Content 100

Content Click Rate Classified Ads Youtube 100

Marketing Insider Group

OCTOBER 12, 2015

But that’s not what I’m going to write about. No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted the need for content strategists, social sales leaders and data scientists.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I remember reading a great post about hiring a journalist for your content marketing strategy.

Content 48

Content Marketo Opinions Paper 48

KoMarketing Associates

OCTOBER 20, 2013

. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. Create content to fill those gaps. — Holly Chessman (@HollyChessman) October 11, 2013. mpb2b pro tip: We're all content producers but we don't all have a content strategy. 49% have no content marketing strategy.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Tomorrow People

APRIL 22, 2013

Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Social Media Marketing. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Social Media Marketing. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. Search engine algorithms are always improving, and right now they are rewarding content that has a good balance of LSI terms with the main keyword of the article. Hummingbird (2013).

Optimization 115

Optimization Keywords SERP SEO 115

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Kathy Dam leads the effort to find the most popular posts across a range of topics and write up the descriptions. Developing Your Content Marketing Strategy. You are the best, Stacy!

Work Management 48

Work Management Marketing Management Service Planning 48