Webbiquity

JULY 1, 2013

While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. The design is as important as the content.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Brandpoint

JANUARY 12, 2022

These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. At this point, consider converting your content into an infographic.

VALS 156

VALS Sample Advertorials Content 156

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Liveintent

SEPTEMBER 6, 2022

Have you ever wondered what the inventor of website cookies thinks of his creation today — 28 years later? Lou Montulli, who invented website cookies in 1994 while working at Netscape, recently participated in a Reddit AMA (Ask Me Anything) session. Website “cookies” were named after fortune cookies.

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. I believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life. What Is The Future of Content Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Online Display.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. I’d care if my blog had high quality, relevant content that helps readers. Goals for Online Content Marketing. Goals are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is now a top referring source for EO’s website, up 60% from last year.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Hubspot

APRIL 23, 2020

you want to redesign your website. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How Often Should You Redesign Your Website?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. As we say in the video above, websites are on the way to becoming the AM radio of the Internet. Digital Passes TV in Share of Time Spent. They may be right.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that great technology should be accessible to everyone, from small business owners to DIY website assemblers. We both cared deeply about website performance. People first. Zealous for performance.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

MarketMuse

MARCH 28, 2019

But since the release of Google’s Hummingbird update in 2013, when the search engine began taking the whole meaning of a search term into […]. The post A Solid Content Strategy is The First Step to Building Website Authority appeared first on MarketMuse.

Marketing Websites 40

Marketing Websites Ad Building Domain Content 40

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. While this tactic isn’t very exciting , it’s an easy first step in re-acquiring links for your B2B website. 404 Inbound Link Cleanup. Event/Trade Show Review. Third Party Mentions via List Building.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. While this tactic isn’t very exciting , it’s an easy first step in re-acquiring links for your B2B website. 404 Inbound Link Cleanup. Event/Trade Show Review. Third Party Mentions via List Building.

Link Building 120

Link Building Tactics Ad Building B2B 120

The Forward Observer

OCTOBER 27, 2023

Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. About the Author Have you ever experienced an event that was so incredible it felt like time had stopped?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Martech

JANUARY 4, 2024

LinkedIn: Kaleigh Moore (8K followers X/Twitter: Kaleigh (64K followers) Instagram: KaleighF (2K followers) Website: KaleighMoore.com Amy Porterfield An online marketing expert, author and instructor who helps entrepreneurs create and grow profitable online businesses, Amy is deservedly a name brand in ecommerce. In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Biznology

JUNE 19, 2013

Our monthly webinar yesterday was about how to improve your website search in order to make more money. ” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. (Photo credit: Sybren A.

Marketing Websites 80

Marketing Websites Blast Campaigns Webinar Metrics Analysis 80

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. While many search marketers focus on content, link building, social, etc., Don’t waste it on duplicate content. Use “By” on All Content. Might be worth a shot!

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. Companies that aren't optimizing for mobile are losing out.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

B2B Marketing Traction

JANUARY 15, 2013

It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Each month an enormous amount of content is published on marketing. Designing call to action offers on your website is an important step for turning web visitors into leads. Locations for Your Calls to Action. By Douglas Karr, Marketing Tech Blog.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I'll dig more deeply into individual presentation content soon.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your content to an international audience. Types of Domain Structure. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites? (It’s e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tomorrow People

APRIL 22, 2013

Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. Using your imagination when searching for keywords will push your website higher in the rankings and into the line of sight of searchers. Research Keywords Effectively.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. Using your imagination when searching for keywords will push your website higher in the rankings and into the line of sight of searchers. Research Keywords Effectively.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Because of this, it is important that you rank highly on the search engine so people can easily find your website and content. Perform a Website Analysis. The website should be mobile friendly and load quickly.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. At the same time, consider developing valuable educational content that reinforces your subject matter expertise.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Here are a few of those: Finding firms through referral is on the decline. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They also needed to take more ownership of their content and communication strategy which was largely built on Instagram. I was learning about all these incredible women and I wanted to help tell their stories.

A/B testing 99

A/B testing Eye-Tracking Outreach Custom Publishing 99

Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). King Content, he’s still the ruler. - King Content, he’s still the ruler. - Who buys it?

Social Media 100

Social Media Social Marketing Marketing Management Media 100