B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. 20 Best Marketing Conferences 2013. Sirius Decisions 2013 May 8-10 in San Diego, CA.

Conference 100

Conference Planning Best Practices Forrester 100

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. The design is as important as the content. slow page load times, Flash, placing important content below the fold, no/poor mobile display, iframes, etc.)

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. It is a strong search signal. Photo credit: Wikipedia. Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Optimizing for search engines shouldn't be your main focus anymore. Search Engine Engagement Metrics.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Valasys

OCTOBER 20, 2020

The introduction of voice search has a direct impact on the inclination of people towards technology. Artificial intelligence and machine learning have enabled people to interact with technology particularly search engines using voice. Indeed, these voice searches are most likely to overtake text searches in foreseeable years.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 165

Analytics Top of Funnel Content Case Studies 165

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times. And with good reason. Social Data. Structured Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Biznology

JUNE 19, 2013

Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.”

Marketing Websites 80

Marketing Websites Blast Campaigns Webinar Metrics Analysis 80

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. It should be easy to see what all these stats have in common: The web’s shift to visual content. Enlist your customers to create content. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. How to Optimize Your YouTube Video for Maximum Traffic.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

QuanticMind

JULY 10, 2019

Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad label. Search results for “Visit San Francisco” taken on 6/6/19 on both mobile and desktop. If you take out your phone and do a search on Google you can see it for yourself.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year. And how can use you use this to personalize content?

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Convince & Convert

NOVEMBER 11, 2014

My friend Tom Webster and his team at Edison Research published a report earlier this year that found that 15% of Americans have listened to a podcast in the past month , an increase of 25% over 2013’s listening levels. Content Marketing edison research marketing press marketingpodcasts.com podcasting podcasts Social Pros tom webster'

Search Marketing 147

Search Marketing Paid Search Agency Word of Mouth Press 147

Customer Experience Matrix

APRIL 1, 2013

Search engine marketing and blogs are much less important. The main items were more efficient scheduling of personal tasks, a simple way to prepare quotes, and branding templates that automatically deploy style changes across all types of content. Incidentally, trendsters, direct mail in general and post cards in particular are hot.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Each month an enormous amount of content is published on marketing. Lee Frederiksen and team continue their search for what truly motivates buyers of professional services. Locations for Your Calls to Action. By Douglas Karr, Marketing Tech Blog.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. Here are a few ways that PR can help with blog content generation: 1.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Content Standard

AUGUST 9, 2018

” With today’s advances in voice search technology, it’s now possible for anyone to have an assistant to answer these commands for them, and even do so politely. As devices get smarter and more personal, search habits are getting more vocal. Adding Unbranded, Informational Content. “Tell me about my day.”

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. She is the Chief Content Officer at MarketingProfs.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109