Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging? By now, you’ve probably heard something about Zola.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. A more comprehensive type of link acquisition is collaborative blog post development, which involves reaching out to various industry sources for feedback and contribution on a particular topic of relevance.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. A more comprehensive type of link acquisition is collaborative blog post development, which involves reaching out to various industry sources for feedback and contribution on a particular topic of relevance.

Link Building 120

Link Building Tactics Ad Building B2B 120

markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. Develop a highly focused, targeted strategy. Move from generic to relevant messaging. You may also like.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

markempa

JUNE 2, 2014

Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. No exciting stories to tell?”

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope that you’ll come back again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. One-on-One Marketing. It’s all about connection.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). King Content, he’s still the ruler. - King Content, he’s still the ruler. -

Social Media 100

Social Media Social Marketing Marketing Management Media 100

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. First and foremost, use onsite title tags and metadescriptions to maximize your geographical relevance.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Because of this, it is important that you rank highly on the search engine so people can easily find your website and content. Do you have a clear target audience? Quality, Clear Content. Choose your Keywords.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Your brand is the combination of your reputation and visibility in the marketplace, and needs to be relevant for your target audiences. Developing Your Content Marketing Strategy.

Work Management 48

Work Management Marketing Management Service Planning 48

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. You’ll know.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. This blog post will be assigned a higher relevancy score for those categories.

Optimization 115

Optimization Keywords SERP SEO 115

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? Visual Content Marketing for Facebook Takeaways.

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Valasys

APRIL 13, 2021

Real-time data will be used to understand the buyers’ behaviors and the integration will not only combine target accounts but will also deliver contextual buying journeys at scale to the key decision-makers of those accounts based on the intent, stage, industry, use case, and other parameters.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Liveintent

SEPTEMBER 6, 2022

And he got candid about everything from privacy concerns and regrets to data protection and the importance of first-party targeting. He made them to help individual websites better remember their visitors — like if they had items in their shopping carts — but they weren’t meant to track and target customers with ads across the web.

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

Digilant

AUGUST 30, 2023

All these actions provide ample opportunities for brands to create relevant and memorable interactions. This gives advertisers insight into where they can reach their audience in the coming months as they tune into football games or NFL-related content. A gap in new content would seemingly lead to fewer consumers watching TV.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. Seniors Use YouTube Frequently. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

JULY 1, 2014

“Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: May 29, 2013. Profile page information is too volatile to be trusted for ongoing rank relevance. Created: March 4, 2010.

Link Building 120

Link Building Paid Content Google Advertorials 120

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. This content was distributed around the world after sponsored social media campaigns were launched. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. 5% ad revenue market share in 2013. This allows for some of the most precise targeting found on any social advertising platform.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Parse.ly

OCTOBER 22, 2018

What does such a storied institution strive to achieve with their content strategy, and how are they making those decisions? An overarching philosophy, “One Harvard,” guides the university’s content strategy and makes it stand out from the competition, says Mike Petroff, the man who wrangles Harvard’s growing, complex web of information.

Content 67

Content Newsletter Bandwidth Analytics 67

Contently

JUNE 27, 2016

We are seeing a huge evolution in the business models for freelance writers,” Dotinga said, “and we have to make sure that ASJA remains more and more relevant.”. Since 2013, regional conferences have supplemented the annual ASJA Writers Conference in New York. The first was in Chicago in 2013. An ASJA for the 21st century.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. And a lot of people talk about it and share it irrespective of whether they are the intended target audience. Let's call your initial set of customers (target audience): custs (0).

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Valasys

MARCH 13, 2023

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Another example is a welcome email.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. Resonance (@resonancecont) February 8, 2013.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Relevant, Engaging Subject Lines. Your headline should grab attention and lead the recipient directly into the meat of your content, and ultimately, your call to action. If you’re selling products to businesses, cart abandonment content and strategy might mirror that of the B2C processes we’ve identified above. Success Stories.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Valasys

OCTOBER 20, 2020

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Optimization of the Website & Content For Mobile Devices (Mobile UX): Most of the voice searches are conducted on mobile devices. Optimize Content As per Local SEO to Bolster Search Appearance.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Digilant

FEBRUARY 10, 2022

Take Oreo’s viral ad of 2013, for example. Proven Success: Tipico Targets Sports Fans Across Tentpole Events. Automatic Content Recognition. Contextual Targeting. Target super bowl content (i.e. Do some of these events coincide with your target audience? Take, for example, our client, Tipico.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52