KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Offsite SEO , on the other hand, is what ‘they’ say about you.

SEO 100

SEO Long Tail Marketing Domain Keywords 100

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. LSI is a key concept in SEO (search engine optimization).

Optimization 115

Optimization Keywords SERP SEO 115

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Because of this, it is important that you rank highly on the search engine so people can easily find your website and content. Google Analytics is a good tool to help with this exercise. Perform a Website Analysis.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). King Content, he’s still the ruler. - SEO matters, but social matters more.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Content Standard

FEBRUARY 16, 2017

So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future.

Marketing AI 89

Marketing AI SEO Advertising Agencies Marketing & Strategy 89

Hubspot

MARCH 29, 2018

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Black Hat SEO vs. White Hat SEO.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” It’s a very real possibility. Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Gregory Golinski of @YPSUK Click To Tweet.

Content 99

Content Click Rate Classified Ads Youtube 99

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

Convince & Convert

MAY 1, 2015

Google search will return links to content and pages in the app—not just keyword hits on the app’s download page. Quality SEO and responsive/mobile sites have become an absolute necessity. Unplayable content. Luckily, there’s a testing tool that you can use to see how your site measures up. Faulty redirects.

API 166

API Mobile Marketing Deep Linking Google 166

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

seo.co

FEBRUARY 10, 2021

Search engine optimization (SEO) is a great marketing strategy. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. In other words, as long as you have something relevant to say about your competitor, you’ll be in the clear.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

KoMarketing Associates

NOVEMBER 14, 2017

percent users are using Zhihu to search and ask questions relevant to their professional fields. Diverse and Professional Content. Compared to Weibo or other social media mainly focused on entertainment or commercial content, Zhihu provides a platform for more authentic, original, professional, and in-depth content.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. How to Create Content People Actually Search For. How to Create Content People Actually Search For. 8 Incredibly Simple Ways to Get More People to Read Your Content.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Moz

FEBRUARY 3, 2021

And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Content Standard

JANUARY 8, 2015

For anyone in the content marketing world, this three-letter phrase is an essential part of a successful strategy. But with Google’s constant algorithm updates, it can often be difficult to pinpoint exactly what your SEO strategy should include. Having an optimized keyword strategy remains vital to your content’s success.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

Hubspot

APRIL 23, 2020

Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The importance and relevance of each may vary depending on your website redesign goals, but it’s helpful to pull each metric before you dive into your redesign. To reduce bounce rate.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. How to Create Content People Actually Search For. How to Create Content People Actually Search For. 8 Incredibly Simple Ways to Get More People to Read Your Content.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. Who will carry out your content marketing? We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. Who will carry out your content marketing? We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. .” ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Biznology

JANUARY 17, 2013

Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.

Examples 80

Examples Content Marketing Content Internet Marketing 80

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Jennifer Slegg has documented most of the new guidelines in her SEM Post coverage, highlighting key points SEOs need to know. Google Quality Ratings Guideline (Version 5.0).

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

seo.co

NOVEMBER 17, 2020

Domain Name Valuations – Table of Contents. + In 2013, there were a total of 147.1 Sites with existing, quality (can’t overemphasize quality) backlinks will tend to fetch a higher valuation than those that do not, especially if backlinks and existing content equate to higher rankings and traffic. Competition.

Domain 69

Domain Automation Pricing Price 69

The Lead Agency

AUGUST 6, 2018

Set up measuring tools to find out more about your customers and offer them genuine personalisation once you’ve built up a relationship with them. Segmentation of your audience allows you to better target your customers and provide more personalised and relevant messaging for your campaign. Use email as a tool for keyword research.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. 3) Video can improve your website's SEO. Talk about measurable.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Hubspot

JULY 22, 2015

In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. After the event, attendees kept asking us to list out the tools we mentioned, so we decided to compile them all into the following blog post. Something else to look at is duplicate content.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I remember reading a great post about hiring a journalist for your content marketing strategy.

Content 48

Content Marketo Opinions Paper 48