B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

DECEMBER 23, 2013

I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. 10 Top Insights On B2B Marketing From 2013. What Is The Future of Content Marketing? We were asking: “what is the future of content marketing?”

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. Will Content Strategy Save Marketing? 2013 Marketing Prediction.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Content moderation, safer internet interactions.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Contently

NOVEMBER 9, 2016

In 2013, the site attracted 13.1 million viewers and published over 1,200 articles that drew an impressive average attention time of four minutes and 40 seconds per story. The post Webinar: Getting Global Content Right appeared first on The Content Strategist. It was only natural to expand this success abroad.

Webinar Metrics 112

Webinar Metrics Content Impressions Brand Identity 112

Contently

NOVEMBER 22, 2016

But few of those niches offer as much value as content marketing. Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 141

Ad Building Brand Identity Branding Thought Leadership 141

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Contently

AUGUST 16, 2016

According to a new survey of 140 magazine media executives in 39 countries, publishers are increasingly investing in native advertising—and they’re increasingly creating it themselves. Conflicts of interest abound, and audiences may feel deceived if they know that a reporter is also creating advertising content.

Studies 60

Studies Paid Search Agency Ads Copywriting 60

SnapApp

SEPTEMBER 21, 2017

In 2013, the most popular story published by the New York Times wasn’t a story at all. . What’s more: It was published on December 21, just 11 days before the end of the year. In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . Interactive Quiz.

Content 102

Content Opt-out Word of Mouth Opt-in 102

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. At the same time, consider developing valuable educational content that reinforces your subject matter expertise.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. This post unveils 8 business practice takeaways from Mayer’s chat with Salesforce CEO, Marc Benioff, in a keynote fireside chat at last week’s Dreamforce 2013 conference.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. She’ll be exploring how PBS is using interactive content (created with SnapApp) to educate, engage, and convert leads into donations.

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. Content Marketing Essentials 2013 (Dynfographic). Full of interesting facts and useful tips, this introduction to content marketing is both fun and useful.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

Content Standard

JANUARY 2, 2017

It’s a question brands and publishers have been struggling to answer. Like many of the marketing tactics that came before it, push is now getting abused by publishers and brands hoping for a quick eyeball boost, without thinking about how to use push strategically to highlight quality content. The Psychology of Push.

Lock-In 48

Lock-In Opt-out Opt-in Ad Frequency 48

Biznology

JUNE 2, 2021

In an article published in IndustryTap, David Schilling argues that the internet is doubling knowledge every 13 months, and with the help of the internet, we will soon double human knowledge every 12 hours (Schilling, 2013). IndustryTap.com, (April 19, 2013). This article was originally published here. New York: St.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. Here are a few ways that PR can help with blog content generation: 1.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Martech

AUGUST 4, 2022

After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe , opened a restaurant. “I Publishing was my world, but the restaurant really opened my eyes. I spent about a year working on it and it came out in May 2013.”.

A/B testing 95

A/B testing Eye-Tracking Outreach Custom Publishing 95

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. Companies that aren't optimizing for mobile are losing out.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Locations for Your Calls to Action. By Douglas Karr, Marketing Tech Blog.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). I also loved Kaylor’s idea to look at your Facebook insights data for content creation. Last week I headed south to New York City to speak on a panel at SMX East.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. For a long stretch of 2015-2016, Facebook was sending more people to publisher sites than Google.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 102

Enterprise Management Generation Work Management Marketing Management 102

Contently

FEBRUARY 21, 2017

As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. It used to be gate everything and don’t give away any content for free,” he said.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

NOVEMBER 12, 2013

4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. They recently updated their “State of Social Business Maturity” report for 2013. Content wasn’t even on the list of the 2010 survey conducted by Altimeter.

Business 100

Business Social Media Content Act-On 100

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? Visual Content Marketing for Facebook Takeaways.

Facebook 150

Facebook Content Marketing Brand Identity Branding 150