markempa

APRIL 28, 2014

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

markempa

JUNE 2, 2014

Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. No exciting stories to tell?”

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Tomorrow People

APRIL 22, 2013

Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. It is however wise to remember that quality over quantity is the mantra that should be followed. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. It is however wise to remember that quality over quantity is the mantra that should be followed. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Content4Demand

MARCH 24, 2020

So how do we incorporate the right balance of elements into our B2B marketing content? The appeal you make depends on the person with whom you’re speaking—in other words, a well-developed persona. Good personas always include buyer psychographics, which is where you can get to the heart of the emotions at play in their decisions.

B2B 55

B2B Psychographics Content Ad Exchange 55

markempa

MAY 5, 2014

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We Content Marketing: 4 stages to mapping your content strategy [More from the blogs].

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

EveryoneSocial

JUNE 20, 2017

Business Branding + Content. But by creating relevant content online, it can be a less daunting than it used to be. Many businesses (although all should) have a blog or resource section to their website where they share relevant content. Below are some tips on improving business branding with content.

Brand Identity 81

Brand Identity Branding Buyer Personas Business 81

Contently

SEPTEMBER 24, 2021

LinkedIn launched a feed to become the social network for your weird work persona. Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers. Though feeds still live on today, they gradually became less important as a new type of social content took over.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Developing buyer personas is a critical piece of this process.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Tomorrow People

AUGUST 24, 2021

Driver management solutions provider Lightfoot has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. The current client base boasts leading brands such as Tesco, Asda, and Virgin Media.

Lead Generation 31

Lead Generation Positioning Paid Social Agency Lead Ranking 31

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” In preparation for my talk at a recent conference, I did a Google search on content marketing trends. 2013 brought us the Dove Real Beauty ad that really set the stage. Look inside most businesses and you will find a lot of content.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

SmartBug Media

NOVEMBER 7, 2019

When taking this approach, it's more than possible to tailor content to each individual person's needs, wants, and desires. Build customer personas. If you're reading this and don't have your customer personas established, stop everything—yes, really—and focus on this. What questions do prospects ask about our company?

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Televerde

FEBRUARY 1, 2021

Here are a few steps to help you get started: Understand your customers : Use both quantitative and qualitative research to better understand their needs and build buyer personas for strategic campaigns. . Since it rolled out in 2013, Slack has continuously used customer feedback to create a better product based on customer needs.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 86

Enterprise Management Content Marketing Brand Identity Branding 86

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

markempa

NOVEMBER 5, 2012

EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. We’ll provide a few back-to-the-basics tactics that you can consider as you work on planning your campaigns and budgets for 2013.

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

Hubspot

APRIL 23, 2020

Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. Before crafting your new website design and content, be crystal clear about your desired branding, messaging, and unique value proposition. Define your buyer persona(s). How could this help me?”.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Valasys

MAY 20, 2019

David’s presentation, on the other hand, will focus on how to integrate data from various sources & leverage it to boost the interest of a buyer persona. David’s presentation, on the other hand, will focus on how to integrate data from various sources & leverage it to boost the interest of a buyer persona.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Convince & Convert

FEBRUARY 6, 2015

Your buyer personas are outdated. It’s time to be brutally honest: If your buyer personas are a function of role or job title you are living in the dark ages. It’s also important to keep personas fresh; don’t make the mistake of assuming today’s buyers are your 2013 buyers.

Planning 151

Planning Budget Programs Marketing Budget Creation Allocation 151

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. He proposes that the purpose of thought leadership is to craft and distribute content that improves others’ lives. . Dorie Clark. Ross Simmonds. Gary Vaynerchuk.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Leading Results Rambings

AUGUST 28, 2013

Consider Miley’s reputation and her public image as her content, her brand. Here’s our observation on how she got the marketing of that content dead-wrong. You content has to be honest to who you are – Miley, trying to act like a rapper or boy from da ‘hood, just looked silly. We all make mistakes with our content.

Content Marketing 63

Content Marketing Content Inbound Marketing Press 63

Hubspot

FEBRUARY 12, 2020

This is a low cost, high return campaign for Uber that totally aligns with its customer persona -- high convenience and high style. February 9, 2013. Scribbler, a UK-based personalized greeting card service, has won my heart because of its celebration of content in its Valentine's Day campaign. I know I sure would be!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

SnapApp

JANUARY 15, 2014

Interactive content marketing is a way to combine these two elements and fundamentally shift the marketing efficiency curve (so now we are talking art, science and economics.) When marketers incorporate interactive content into their campaigns, conversion rates rise as artistically crafted intrigue is complemented by scientific efficiency.

Top of Funnel 48

Top of Funnel Marketing Automation Services Lead Ranking Lead Scoring 48

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. A lightbox ad opens in the center of the page, obscuring the actual page content. Originally written on June 10, 2016. I hate pop-ups… More than likely, you do too.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Lead Liaison

JUNE 25, 2018

In fact, when CSO Insights began its annual Sales Enablement Optimization Study in 2013, just 19.3 However, this requires integration, because sales reps need to be taught how to make use of content created by the marketing department and how to make use of CRM software, which links with the customer service department.

Enterprise Management 48

Enterprise Management Work Management Lead Liaison Marketing Management 48

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. Are you just adding to the junk? Travel Businesses.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115