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15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

Users are feeling more and more comfortable sending messages over social platforms (instead of email), and asking friends or social communities for referrals (instead of searching). #2: Content may be king but engagement is queen and she rules the house” - well said. #4: King Content, he’s still the ruler. - Who buys it?

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What You Need to Understand About How Voice Search and Digital Assistants Are Changing Search Habits

Content Standard

” With today’s advances in voice search technology, it’s now possible for anyone to have an assistant to answer these commands for them, and even do so politely. As devices get smarter and more personal, search habits are getting more vocal. Adding Unbranded, Informational Content. “Tell me about my day.”

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

So, what can this post offer that you couldn’t find with a simple Google search? My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Important: This isn’t about overwhelming visitors with endless content.

Tactics 75
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Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff

Parse.ly

What does such a storied institution strive to achieve with their content strategy, and how are they making those decisions? An overarching philosophy, “One Harvard,” guides the university’s content strategy and makes it stand out from the competition, says Mike Petroff, the man who wrangles Harvard’s growing, complex web of information.

Content 67
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Quality SEO Content Is Still the Main Driver of Higher Search Visibility [Study]

Content Standard

Search engine optimization in 2014 depends on the creation of quality SEO content, according to a new report from Searchmetrics. Titled “SEO Ranking Factors and Rank Correlations 2014,” the report offers important guidance on how content should be cultivated going forward.

Studies 40
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Data-Driven Content Marketing: Which Stories Should Your Brand Tell?

Content Standard

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Think of it as a smaller sitemap that’s displayed on the search engine results page. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. Sitelink Requirements.