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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75
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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Think of it as a smaller sitemap that’s displayed on the search engine results page. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

Analysis of when the best times to post content might be and the most relevant / popular post types. While I have been advocating for B2B search engine marketing professionals to establish clear metrics in their social media programs for quite some time, data collection had always been excruciatingly manual.

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Quality SEO Content Is Still the Main Driver of Higher Search Visibility [Study]

Content Standard

Search engine optimization in 2014 depends on the creation of quality SEO content, according to a new report from Searchmetrics. Titled “SEO Ranking Factors and Rank Correlations 2014,” the report offers important guidance on how content should be cultivated going forward.

Studies 40
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What You Need to Understand About How Voice Search and Digital Assistants Are Changing Search Habits

Content Standard

” With today’s advances in voice search technology, it’s now possible for anyone to have an assistant to answer these commands for them, and even do so politely. As devices get smarter and more personal, search habits are getting more vocal. Adding Unbranded, Informational Content. “Tell me about my day.”

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Best Website Design Guidelines for a Great User Experience

KEO Marketing

Search engines downgrade websites that load slowly so be judicious with the use of images. They glance quickly at the page for relevant information. According to ComScore.com, internet access through tablets grew 30% between 2013 and 2015. Design it for skimming. Visitors do not read web pages, they skim them.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Strangely, information missing in alerts can, sometimes, be found in simple Google search. For example, not long ago, I needed to learn more about search engine optimization (SEO).