2013 Content Marketo Relevance Resources 
Adobe Experience Cloud Blog
JULY 21, 2015
Are these stats relevant or even reliable? Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014.
KoMarketing Associates
APRIL 11, 2013
Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
FEBRUARY 27, 2015
In fact, 43 percent more videos were watched online from 2013 to 2014. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. Image via BigStockPhoto.com. billion videos in 365 days.
Adobe Experience Cloud Blog
JANUARY 22, 2013
Amazing Things Will Happen - CC Chapman – A truly inspiring book by one of my favorite content creators. The Impact Equation - Chris Brogan - I think this book is a bit ahead of it’s time, and is a primer for the immense challenges that will face content creators this year. This could be my all time favorite business book.
Adobe Experience Cloud Blog
JUNE 11, 2014
For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. I’d argue that the future is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers. v=ITjsb22-EwQ&feature=kp. v=GtJx_pZjvzc.
Adobe Experience Cloud Blog
APRIL 15, 2014
If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. A few weeks ago, we talked about how Pinkberry uses data to make their emails more targeted and relevant (and to motivate people like me to binge on froyo).
Hinge Marketing
DECEMBER 29, 2015
Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Let me dispel 12 of those marketing automation myths: 1.
Expert insights. Personalized for you.
48 
Let's personalize your content