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What Should You Do When Your Evergreen Content Starts Turning Brown?

Circle Studio

Evergreen content has immense value to your firm’s content marketing, continuing to drive traffic, engagement and leads for an extended period of time. But even the greenest of evergreen content will eventually start to turn brown, becoming less relevant and potentially more of a liability than an asset.

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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Benefits of Sitelinks.

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Do Pop-up Ads Actually Work?

SmartBug Media

Content was updated August 19, 2019. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content.

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Video Marketing Best Practices

SmartBug Media

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Evaluate what other content is doing, take note of what you like, and set out to do it better.

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5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution

Hinge Marketing

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Topics Stats & Tools Training & Education Jobs White Papers. Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You are not relevant.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. Content Marketing. White papers and eBooks are excellent lead generators. Be helpful and compelling.