Hinge Marketing

DECEMBER 27, 2013

Top Professional Services Marketing Content from December 2013. Each month an enormous amount of content is published on marketing. How Surveys Can Help You Create More Effective Content Marketing. By: Colleen Jones, Content Marketing Institute. By: Colleen Jones, Content Marketing Institute.

Webinar Metrics 48

Webinar Metrics Customer Surveys Mobile Marketing Hubspot 48

DivvyHQ

MAY 14, 2019

While the practice of content marketing has been around for decades, it’s only started to come into its own as a recognized and respected form of marketing in the last decade. As the practice has proliferated globally, so has the introduction of dedicated, content-centric staff within corporate marketing organizations.

Work Management 107

Work Management Marketing Management Planning Content Marketing 107

Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2C companies? Between large and small businesses? Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

JUNE 4, 2015

Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” An effective blogging strategy takes keyword research very seriously.

Content Marketing 120

Content Marketing Planning Content SERP 120

Sword and the Script | B2B

NOVEMBER 23, 2021

The story is a good introduction to a post about a thought leadership study because content of this variety isn’t intended to sell directly either. Being “overly focused on selling or describing products rather than conveying valuable information” (46%) is the top turn-off. click image for higher resolution).

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Parse.ly

OCTOBER 8, 2019

As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. Instead of creating another “Ultimate Guide” or “Top Ten Best Practices for xxxx,” consider stealing a page out of our playbook and use data to make your content stand out. It’s hard to argue with that.

Content 71

Content Stats Paid Search Agency Work Management 71

KoMarketing Associates

JULY 6, 2017

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Content Marketing in Specific Industries. White Papers and E-Books.

Resources 124

Resources Top of Funnel Content Paper 124

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

Contently

APRIL 21, 2017

Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. Rigged quizzes don’t cut it anymore, at least not for reputable companies that can damage their trust by promoting misleading information. A bitter pill.

Paid Search Agency 127

Paid Search Agency Advertising Agencies Companies Content Marketing 127

Contently

APRIL 20, 2017

A Contently survey from 2016 showed that 30 percent of millennials didn’t trust financial services companies, while 43 percent were unsure. Content, on the other hand, is proving to be a more customer-friendly option. We run a lot of ads and we boost all our content because otherwise really no one will see it.

Top of Funnel 120

Top of Funnel Brand Identity Branding Ad Building 120

seo.co

SEPTEMBER 28, 2020

Table of Contents. How to Create Pillar Content. User Intent and Topic Cluster Content. Search engine optimization (SEO) and content go hand-in-hand. However, several factors are making it increasingly difficult for amateur content developers to see the SEO results they want. What Are Topic Clusters? +

Long Tail Marketing 111

Long Tail Marketing SEO Lead Ranking Lead Scoring 111

Contently

JULY 6, 2016

On the internet, the trustworthy and the unsavory have the same toolset to distribute their content. The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment. People don’t judge quality content the way media experts do.

Studies 74

Studies Content Emarketing Internet Marketing 74

seo.co

APRIL 5, 2022

For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

ClearVoice

JUNE 19, 2023

If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day. Below is a compilation of some of the most relevant social media statistics every marketer and content creator should know in 2023. billion internet users worldwide.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Televerde

FEBRUARY 1, 2021

Here are a few steps to help you get started: Understand your customers : Use both quantitative and qualitative research to better understand their needs and build buyer personas for strategic campaigns. . Focus on education: Arm your customers with the product education and information they need to make informed purchase decisions.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Contently

JUNE 27, 2016

“Our message is that ASJA membership is valuable all the time, during highs as well as slow periods, because a professional writer’s need for connection, knowledge, and industry information never wanes.”. Since 2013, regional conferences have supplemented the annual ASJA Writers Conference in New York.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Liveintent

AUGUST 19, 2021

First-party data is information that a brand collects directly from its customers. Third-party data, on the other hand, is information that a brand collects from, well, a third party, such as another website or platform. Now, both offline and online data sources can provide you with Personal Identifiable Information (PII).

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

KoMarketing Associates

MARCH 2, 2017

The reason this discussion is important is because it helps establish a foundation for keyword research used in all online marketing endeavors, but particularly SEO , PPC, and content marketing. B2B Buyer Journey and Content Marketing. These next six graphics look to connect content marketing to the B2B buying process.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Though the content created for the brand is pretty salacious, it does feel organic to Rodman’s point of view. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Webbiquity

MARCH 31, 2010

What social media information source is used by 91% of b2b buyers? Each link is accompanied by a short illustrative snippet of the research findings. Market Research Findings from Around the Web. Predicting the Present with Google Trends by Google Research Blog. Research Findings from MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. But is 46% a lot more, or a lot less, than the same metric for other types of content? If you were doing the research, what else would you want to know?

Statistics 100

Statistics Banner Ads Stats Sample 100

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? Sales is now challenged to: Deliver the provocative value story and quantification to make today’s more skeptical and frugal Buyer engage sooner, the tools and content to convince the buyer as to: a. How challenged is Sales to deliver the provocative tools and content without Marketing help?

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. hours per day is spent viewing information via mobile device (roughly 29% of total time). The Significance of Content Marketing.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. Search engine algorithms are always improving, and right now they are rewarding content that has a good balance of LSI terms with the main keyword of the article. Hummingbird (2013).

Optimization 115

Optimization Keywords SERP SEO 115

Contently

AUGUST 29, 2016

Most companies are thinking about content all wrong—or at the very least, in a very limited way. Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Product and research divisions can provide dynamic thought leadership. Engage senior leadership.

Ad Building 85

Ad Building Paid Search Agency Thought Leadership Content 85

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Make sure your organization is providing tools and information that are of value in the moment.”. These are the times that programs need to be heavily focused on growth.”

CMO 337

CMO Work Management Paid Search Agency Planning 337

Hinge Marketing

NOVEMBER 24, 2020

The Hinge Research Institute is releasing a special Architecture, Engineering & Construction (AEC) industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched more than 396 buyers and 812 sellers of AEC services.

Peer-to-peer 106

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 106

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. And it’s not just a goal: It’s a label we slap on our content with alarmingly little self-reflection. But should it be?

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

6sense

OCTOBER 22, 2021

They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Northwestern University’s Spiegel Research Center found that an online review can increase a company’s conversion rate by as much as 270%.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

markempa

APRIL 22, 2013

I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. They surveyed 594 B2B and B2G marketers, of which just about half send out 10,000 to 10 million emails every month. Do they know how they want to consume that information? Is this a content-focused or promotional email?

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

EveryoneSocial

APRIL 21, 2022

Although only a couple of these directly relate to culture, research shows that when it comes to improving employee motivation and performance, why we work determines how well we work. A 2013 experiment illustrates this well. And culture is key. In other words, workers feel truly empowered — and that’s key to employee motivation.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Work Management Training 52

SnapApp

JANUARY 26, 2015

Every year, DemandGen Report releases the results of a survey looking at B2B buyers’ content preferences. Real B2B buyers expressing their likes and dislikes when it comes to content. For a content marketer, this report is a breath of fresh air. What a gold mine! Make it Visual. How to do it?

Peer-to-peer 48

Peer-to-peer B2B Advertising Benchmark Content 48

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120