Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Tomorrow People

AUGUST 2, 2012

Unfortunately, this isn't always the case and if both sides aren't singing from the same hymn sheet, it'll undoubtedly result in a marketing campaign devoid of focus. While marketing budgets disappear the expectation doesn't. Inbound Marketing offers an cost effective solution at a time when the tighter belt remains in vogue.

Inbound Marketing 120

Inbound Marketing Work Management Marketing Management Marketing Budget 120

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. The Industry Reach of Inbound Marketing.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Only B2B

AUGUST 13, 2020

Content team, art directors, and account executives cluster in small meetings to sketch the roadmap of each Account. Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143

B2B Marketing Traction

FEBRUARY 14, 2013

Instead of sending valuable, helpful content, they are spamming their customers and prospects. Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Leading Results Rambings

AUGUST 23, 2013

The Leading Results team just invested 10 man-days at the Hubspot Inbound conference (3 of us for 3 days and 2 of us for a half day). If you are a marketer, you want to put this conference on your calendar for next year. The amount of great content and new things to learn was just about overwhelming.

Hubspot 45

Hubspot Cross-Selling Best Practices Conference 45

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year. They want to “find” solutions rather than being marketed to.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

AUGUST 7, 2013

My job is inbound marketing. What exactly is inbound marketing? Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, "Can anyone explain or define "inbound marketing" in a tweet? What Is Inbound Marketing? But what does that mean? True story.

Inbound Marketing 28

Inbound Marketing Blogger Hubspot Thought Leadership 28

Crimson Marketing

FEBRUARY 6, 2014

The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Lead Generation.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Mari is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. The first step is to use an anchor link or button to the original offer’s content. Consider using smart content. This post was originally published in December 2013 and has been updated since.

Conversion 98

Conversion Landing Pages Lead Ranking Lead Scoring 98

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! Prediction: Social & Content Influence SEO. It's that time of year again!

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Why should consumers have all the fun? The Value of Video.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Hubspot

NOVEMBER 24, 2016

And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It's not that inbound marketing requires a long, drawn-out answer -- after all, it can be described in 140 characters. Inbound marketing is the exact opposite.

Inbound Marketing 28

Inbound Marketing Telemarketing Planning Internet Marketing 28

Hubspot

JUNE 14, 2013

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. 1) Inbound marketing is growing just as quickly in Europe as in the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

Hubspot

MAY 16, 2013

An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe about their experiences with inbound. The equivalent figure in the U.S

Inbound Marketing 28

Inbound Marketing Marketing Report Marketing Budget Planning 28

Hubspot

FEBRUARY 18, 2013

While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. The Role of Content in Inbound Marketing. The role of content creation is integral to inbound marketing success.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Marketers’ New Priorities for 2014. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

KEO Marketing

JUNE 22, 2016

In an interview with Forbes , entitled “Business-to-Business Marketing Experts Drive Significant Bottom-Line Growth for Clients,” Kloefkorn outlines some of KEO Marketing’s accomplishments and provides insight into the company’s B2B inbound marketing services.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Leading Results Rambings

AUGUST 28, 2013

Consider Miley’s reputation and her public image as her content, her brand. Here’s our observation on how she got the marketing of that content dead-wrong. You content has to be honest to who you are – Miley, trying to act like a rapper or boy from da ‘hood, just looked silly. We all make mistakes with our content.

Content Marketing 63

Content Marketing Content Inbound Marketing Press 63

Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Flooded with content, audiences will turn to recognized sources. Content will be designed to be easy to consume and share. Inbound Marketing 4.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Flooded with content, audiences will turn to recognized sources. Content will be designed to be easy to consume and share. Inbound Marketing 4.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Hubspot

JANUARY 9, 2014

Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.". SMART goals for a campaign should fold-up into and support the SMART goals you''ve created for your marketing strategy as a whole.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

KEO Marketing

JUNE 19, 2017

The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. American Business Awards Stevie Award for Online Marketing Campaign of the Year, 2015-2017.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. ” The post The Art of Storytelling [Video] appeared first on B2B Marketing Insider. Content Marketing'

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Hubspot

DECEMBER 18, 2013

Here''s where I think marketers totally nailed it this year -- and some of the not-so-bright spots that we should take pains to prevent (or at least not exacerbate) next year. Marketing in 2013: The Highs and Lows. stage and into the "What content works well on social media?" Content''s Growing Up.

Work Management 28

Work Management Paid Search Agency Marketing Management Multi-Channel 28

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. A video sitemap helps Google find new or changed content. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Hubspot

JUNE 25, 2013

Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." As our regular readers know, I''m a big fan of well-executed ads , and Discovery Channel is one of the few that delivers A+ content on a consistent basis.

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. See more details on Marketing Dive. Improving Your Marketing Program. Call to action phrases seem so innocuous.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28