Hubspot

APRIL 23, 2020

Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The importance and relevance of each may vary depending on your website redesign goals, but it’s helpful to pull each metric before you dive into your redesign. Define your branding and messaging.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Ackerman’s top tips are listed below, with further industry insights, including the anatomy of the perfect sales email from five email experts. Get meta with it.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. Something else to look at is duplicate content.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ).

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Hubspot

JULY 1, 2013

The key is dissecting the Twitterverse into specific segments that are most relevant to your business and using your marketing data to create those groups. The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. And we''re going to tell you how.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Buffer

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). And it has been showing a general upward trend since 2013. The same video on their Facebook Page (2.8 million times.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Hubspot

AUGUST 8, 2013

According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. Gabrielle Zigi (@zigisitch) June 7, 2013. Pepperidge Farm (@PepperidgeFarm) June 3, 2013. Papa Ginos (@PapaGinos) June 26, 2013. Domino''s Pizza (@dominos) June 14, 2013. Don’t tweet politics or religion.

Twitter 28

Twitter Curation Social Media Hubspot 28

Hubspot

NOVEMBER 29, 2011

Video content can be a valuable asset in your inbound marketing content mix. In fact, by 2013, 90% of internet traffic is expected to be video. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Top Pre-Production Tips: 1. Be original.

Video Marketing 28

Video Marketing Product Tips Rules 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Here are some tips for finding prospects on your favorite social media sites quickly, and some insight as to how I search for leads on each site listed below. No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

MAY 5, 2014

But in the meantime, here are an additional 20 presentations that are truly inspiring pieces of content. From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers. 3) 10 Tips for Landing on the Front Page of SlideShare, Explorics.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

ConvertKit

MARCH 25, 2020

It's no wonder, then, that so many online creators are turning to video content for their marketing. Content trend data from Hubspot also shows 62% of respondents pay close attention to video content , versus only 27% for blog articles. Image via Hubspot. Jason Fried (@jasonfried) November 13, 2013.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hubspot

DECEMBER 9, 2012

a new feature launch, and tips for planning your marketing in 2013. Instagram indicated that its reasoning for pulling the integration was based on the evolution of Instagram and where it wants links from its content to go. Template: Determine Your 2013 Marketing Goals. Download your 2013 Marketing Goals Template here.

Twitter 28

Twitter Planning Marketing Management Template 28

Hubspot

APRIL 2, 2015

Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let''s face it -- skill -- than the written word. But considering the popularity and effectiveness of visual content in marketing today, you can''t just afford to throw in the towel. And I''m going to prove it. Easy as that!

Template 28

Template Stats Custom Publishing Comparison 28

Hubspot

JANUARY 23, 2015

Click here to download 20 examples of top-notch PowerPoint presentations and get tips for creating one of your own! 1) "How to Produce Better Content Ideas," Mark Johnstone. How to Produce Better Content Ideas from. 5) "Why Content Marketing Fails," Rand Fishkin. Why Content Marketing Fails from. Mark Johnstone.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Hubspot

OCTOBER 8, 2014

In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Here are some tips to get you started. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales. Give your customers the gift of valuable, seasonal content.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

OCTOBER 7, 2014

The perceived quality of a web page or piece of content isn''t based solely upon words. The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content. In August of 2013, Google unveiled a new search result type: the in-depth article. Panda & Penguin.

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Keywords SEO Eye-Tracking Intent 28

Hubspot

MAY 8, 2014

To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below. 2) Create content using the right keywords. If you have content that helps solves their problems, searchers will find and visit your site. Your keywords are like bridges.

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

JANUARY 7, 2016

As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Relevant emails drive 18 times more revenue than broadcast emails. Create relevant content.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Hubspot

SEPTEMBER 16, 2013

Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. To help you spend your Google Grants budget effectively, here are 10 tips that can keep you efficient.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

MAY 22, 2013

In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. Similarly , 56% of B2B marketers plan to increase their social media spend in 2013. Tip: The value of social media in the sales process extends beyond just being present where leads are communicating. Not just in Marketing, but in Sales, too.

Social Media 28

Social Media B2B Sales Domain Case Studies 28

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Here are some tips to guide you: Keep a Clean Database. Here are some tips to help you facilitate that process: Run a sample survey among your audience base. Then, gate your free offers.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Hubspot

JUNE 12, 2013

Content discovery has definitely been a major weakness of Facebook -- especially for marketers -- so it''s encouraging to see the social network making changes to improve. For example, if we were promoting our INBOUND 2013 conference , we might do something like this. Facebook Hashtag Tips for Marketers. We couldn''t agree more.

Facebook 28

Facebook Social Networks Network Marketing Landing Pages 28

Hubspot

JULY 25, 2013

Even though the labels I had worked so hard to create and maintain wouldn’t be relevant, I’d have a “smart” inbox that could learn which emails should go where -- automatically. If you’re a HubSpot blog subscriber, for instance, chances are your subscriptions will appear here.). antonio.gulli (@gulliantonio) July 18, 2013.

Work Management 28

Work Management Email Marketing Inbound Marketing Click Rate 28

Hubspot

MARCH 3, 2015

I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they''re still finding success. PowerPoint can be your best friend when it comes to visual content creation. Here are some tips to consider: Research.

Template 28

Template Budget Programs Banners Display 28

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. If you identify these rifts and solve them with these tips, you’ll even be able to accomplish your other resolution of slimming down. Personalize and target your content.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

SEPTEMBER 7, 2013

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”. 1) Keep your website up-to-date. 3) Show the proof of your past impact.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Since success starts with knowing your blind spots, here are the three most common reasons why marketing automation fails, along with tips for what to do about it. Some tips: Keep your messaging simple.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

SEPTEMBER 11, 2013

Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes. How do I create that kind of content without Coca-Cola''s budget?". Some of the best content is shot right on our smartphones.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Hubspot

APRIL 8, 2013

Whether you''re trying to decide whether to attend INBOUND 2013 or another industry event, here are some important things you should consider. 1) Evaluate the Content. If you''re going to be able to improve either your own career, your business, or both based on the content of an event, the money will probably be well worth it. (

Co-Registration 28

Co-Registration Buyer Personas Ideal Customer Profiles Profiling 28

Hubspot

MARCH 15, 2013

Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. 1) Replace Thin Content.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

MAY 3, 2018

Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. This requires choosing a content management system (CMS) and a website domain hosting service. Sign Up With a Content Management System. About" page.

Template 101

Template CMS Development Domain Buyer Personas 101

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. Spend your time more productively there?

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Twitter Tips Tools Tactics 100

Hubspot

AUGUST 21, 2017

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Convince & Convert

APRIL 29, 2014

It’s not easy to have consistently fresh content that people want to read and share and shout from the rooftops. That’s why a content development process is essential. A replacement to Google Alerts, Talkwalker Alerts are even better, provide more relevant results, and are free. This is a very bad idea! Subscribe to SmartBrief.

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Top of Funnel Content Blogger Peer-to-peer 167