Remove 2013 Remove Content Remove Google Remove Marketo Remove Relevance
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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing.

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3 Rules for Better Video Marketing

Convince & Convert

In fact, 43 percent more videos were watched online from 2013 to 2014. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Continue the conversation on our Facebook or Google+ pages.

Rules 167
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If Your Writing Sucks, So Will Your Content

Adobe Experience Cloud Blog

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I remember reading a great post about hiring a journalist for your content marketing strategy.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Content loading. is perfect top-of-funnel content. is pretty spot-on decision-stage content. By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral.

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If You’ve Got It, Use It (Data, That Is)

Adobe Experience Cloud Blog

If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. A few weeks ago, we talked about how Pinkberry uses data to make their emails more targeted and relevant (and to motivate people like me to binge on froyo).

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?

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Marketing Automation: It’s Time You Got On Board

PureB2B

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.