Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. 2013 - The Year for Sales Enablement? Why Now?” – Justify the Gain When invited late into the discussion, the tools and content to help a.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 95

Analytics Tools Best Practices Tagging 95

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. Content Marketing World 2014. Forrester Forum For Marketing Leaders. I attended a few. Spoke at a few.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Sword and the Script | B2B

NOVEMBER 23, 2021

The story is a good introduction to a post about a thought leadership study because content of this variety isn’t intended to sell directly either. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%

Gartner 40

Gartner Forrester Spending Budget Programs 40

Biznology

OCTOBER 2, 2014

Digital video content is growing in popularity faster than its creators can seemingly accommodate. One minute of video content has the same impact as 1.8 million words, according to Forrester Research. percent of internet users watch at least one piece of digital video content per month. times faster than text alone.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Exo B2B

OCTOBER 16, 2020

Every year, several other blogs make their list of the top 50 or 100 biggest influencers in marketing, social networks or B2B marketing as the team at Top Rank does with at least three different rankings, the last one being the « 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld ».

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

ANNUITAS

FEBRUARY 4, 2014

When lead nurturing is developed from a tactical “campaign” perspective i.e. a one-time event, it eliminates the ability to align the program content to the buyers purchase path. Figure 1: Lack of Content Alignment to Buyers Purchase Pattern. This is why fewer than 4% of marketing generated leads are ever converted into sales.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Televerde

JANUARY 30, 2018

In this series, we’ve touched on the value of marketing technology , engagement planning , data intelligence , and content attribution in your quest toward increased revenue generation, and now we’re going to wrap things up with a look at the more human element of modern marketing — inside sales. SiriusDecisions, July 3, 2013.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Buzz Marketing for Technology

OCTOBER 25, 2013

online content, messaging, images, offers) in the right way on the right channels at the right times and places? As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.”

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Exo B2B

APRIL 11, 2019

Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ». She also wrote the books Global Content Marketing and Effective Sales Enablement.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

JUNE 5, 2013

If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%. 3) Google Hates Deceptive Sponsored Content. Moral of the story, marketers: Microsoft''s ad search business is the pits.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. And it’s not just a goal: It’s a label we slap on our content with alarmingly little self-reflection. But should it be?

Thought Leadership 102

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 102

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 85

Analytics Tools Best Practices Tagging 85

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The results were shocking.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. YoY spike in social media ad spending, much of that via livestreaming content. See more details on Marketing Dive.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. So how well does your current content marketing help answer these key decision making questions for your buyers in a compelling and quantified way? for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

6sense

AUGUST 27, 2021

For instance, at 6sense, we generally sell to sales and marketing personas; if we see that someone in IT is visiting our pages and engaging with our content, our contact fit model knows from our historical data that they’re not typically an important persona for us.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

The ROI Guy

JANUARY 7, 2014

Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. Alinean Forrester IDC Pisello research metrics SiriusDecisions Value Marketing Value Selling' How well prepared are you to meet your 2014 sales and marketing goals? link] Gartner says Buyers Have Changed.

Research 40

Research Forrester Gartner Sales Cycle 40

The ROI Guy

NOVEMBER 10, 2014

So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? #2 According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. 2013 Jake Wade Award. Black Tech Talent aims to increase the talent pool of Black technologists by curating culturally specific content, resources and job opportunities! Content Manager at [link] | Maker of Cool Stuff | Heavy Metal Enthusiast. Followers: 3,699. Charles Betz.

Twitter 260

Twitter Startups Work Management Marketing Management 260

The ROI Guy

APRIL 14, 2015

So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? #2 According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40