KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Image via BigStockPhoto.com. billion videos in 365 days. Measurement is the Crown Jewel.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Content loading. is perfect top-of-funnel content. is pretty spot-on decision-stage content. By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It did this by putting a former Eloqua employee, Jill Rowley, in the driver’s seat as the official “Social Sales Evangelist” at Oracle.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Hinge Marketing

DECEMBER 29, 2015

Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. Time equals money, and that is an ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. In honor of the medium of content with the most votes, we've brought together five expert quotes highlighting the true value of infographics. Content loading. via Eloqua.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48