SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. 2 – Marketing teams have stronger skills in social media, research & and SEO.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They can also help with other creative design initiatives such as creating promotional materials, digital content, and signage.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

SEPTEMBER 26, 2017

AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. If they are posting content that applies to your audience, share their content.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. B2B Email Marketing – 2013 Statistics. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Though the content created for the brand is pretty salacious, it does feel organic to Rodman’s point of view. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. So it’s an opportunity for us to talk about that, but also an opportunity to help families who are in need not just of entertainment but also education while they’re at home.”.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Televerde

FEBRUARY 1, 2021

Here are a few steps to help you get started: Understand your customers : Use both quantitative and qualitative research to better understand their needs and build buyer personas for strategic campaigns. . Focus on education: Arm your customers with the product education and information they need to make informed purchase decisions.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Contently

JULY 6, 2016

On the internet, the trustworthy and the unsavory have the same toolset to distribute their content. People don’t judge quality content the way media experts do. Delacorte Center for Magazine Journalism, takes aim at the average consumer’s media education. When readers spent longer on a story, brands mattered less.

Studies 74

Studies Content Emarketing Internet Marketing 74

Content Marketing Institute

NOVEMBER 25, 2017

We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that takes us back to our own humble roots. Content love from our sponsor: Storyblocks (45:25).

Paid Search Agency 83

Paid Search Agency Buy Advertising Agencies Content Marketing 83

Webbiquity

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., But the brevity and informality of Twitter makes it more likely that the people you follow will follow you back.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Contently

JUNE 27, 2016

“Our message is that ASJA membership is valuable all the time, during highs as well as slow periods, because a professional writer’s need for connection, knowledge, and industry information never wanes.”. Since 2013, regional conferences have supplemented the annual ASJA Writers Conference in New York.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Marketing Insider Group

MAY 19, 2014

All of these mechanisms are pushing content across a world that now also sends millions of texts per second. According to the National Center for Biotechnology Information , at the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Convince & Convert

JUNE 18, 2014

Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance. DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. DataSift Who is Datasift?

Work Management 154

Work Management Marketing Management Paid Search Agency Trends 154

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. 1 overall content marketing software at CMI’s Content Marketing World convention held Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Convince & Convert

AUGUST 31, 2015

As a result, five million affluent investors (those with investible assets of over $100,000) in the US and Canada are now using social media to research financial decisions. Get more content like this, plus the very BEST marketing education, totally free. So how can investors make the most of various social media platforms?

Social Media 156

Social Media Media Ad brokers Twitter 156

Contently

AUGUST 29, 2016

Most companies are thinking about content all wrong—or at the very least, in a very limited way. Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Product and research divisions can provide dynamic thought leadership. Engage senior leadership.

Ad Building 85

Ad Building Paid Search Agency Thought Leadership Content 85

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. Kansas City, MO – Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. And it’s not just a goal: It’s a label we slap on our content with alarmingly little self-reflection. It’s well researched.

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. You may be surprised by the findings in BrightEdge Research's latest channel share report. Download the content funnel mapping checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

NOVEMBER 21, 2013

Who created content that didn’t just pitch their products. To find the best branded content, I reached out to some of my best content marketing friends for nominations. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013. Content Marketing'

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Sprout Social

MAY 21, 2019

With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. The male audience share has also increased over time from 14% in 2013 to 20.5% For brands, educational content is particularly useful on Pinterest. As of 2019, 79.5%

Statistics 111

Statistics Planning Paid Search Agency Stats 111

SmartBug Media

MARCH 19, 2020

Do Your Research. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. A video sitemap helps Google find new or changed content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ViewPoint

OCTOBER 11, 2012

The core challenge is really driving that demand process through the organization which is a holistic approach of people, process, content and technology—and having marketing and sales work in a collaborative fashion in each of those areas. Get Involved in the Dialog and Shape the Conversation from an Education Standpoint.

Demand 120

Demand Process Work Management Marketing Management 120

EveryoneSocial

APRIL 21, 2022

Although only a couple of these directly relate to culture, research shows that when it comes to improving employee motivation and performance, why we work determines how well we work. It fosters an environment of continuous learning because employees have access to resources, training, and educational opportunities.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Work Management Training 52

Valasys

MARCH 13, 2023

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Informative. It diversifies the content marketing mix. Sometimes we like a few laughs with our information. Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hinge Marketing

NOVEMBER 8, 2016

Interestingly, in the last recession (2012-2013) small- to mid-size firms became endangered. In our research of professional services firms, we’ve learned that there is a new breed of service firms — firms that drive their growth by making their expertise more visible. Create educational content. Network online.

Top of Funnel 73

Top of Funnel Brand Identity Branding Generation 73

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

Hubspot

OCTOBER 7, 2019

The podcasting industry has continuously grown since 2013. Jason Hoch: Chief Content Officer at HowStuffWorks , Hoch revealed what type of ads work best for their brand in an interview with DigiDay. Podcast listeners are millennials, well educated, and more affluent. If so, I'm guessing you've listened to a podcast or two.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

NuSpark Consulting

JULY 13, 2016

Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. They should also be sharing content regularly on them, not just on the corporate channel. Only 27% of top companies say their C-level execs are active on social platforms.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

LeadSquared

MAY 20, 2015

Once upon a time information was scarce, and communication sacred. Kids went to the library to research their projects, and people waited for letters to arrive. Time warp, snap, cut to today, and we are in the age of information deluge, and perpetual distraction. Education Businesses. Source: AdAge).

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Content Standard

AUGUST 9, 2018

The Spring 2018 Smart Audio Report by NPR and Edison Research found that among users, there is the same amount of early and late majority adopters. As voice-activated searches impact the way people are discovering and purchasing goods, how should marketers adjust their content strategy and SEO efforts to best align with user behaviors?

Long Tail Marketing 48

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 48

Exo B2B

OCTOBER 16, 2020

Every year, several other blogs make their list of the top 50 or 100 biggest influencers in marketing, social networks or B2B marketing as the team at Top Rank does with at least three different rankings, the last one being the « 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld ». He is also a lecturer and analyst.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

SnapApp

FEBRUARY 22, 2017

In their Metrics Mania bracket, Reuters pitted schools against one another to determine which was the most influential producer of scientific research. The company looked at a different research performance parameter in each round. Content loading. Consumerist. Looking to craft your own creative Spring campaign?

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59