KoMarketing Associates

DECEMBER 19, 2013

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

KoMarketing Associates

NOVEMBER 14, 2012

The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Title : 2013 SEO Trends and Predictions.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

markempa

DECEMBER 30, 2013

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Anna Lee (@annaleenyc) May 6, 2013. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Webbiquity

OCTOBER 28, 2013

This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013.

Twitter 100

Twitter Blogger PR Social Networks 100

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content. Engagement.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

OCTOBER 28, 2013

This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013.

Twitter 100

Twitter Blogger PR Social Networks 100

Customer Experience Matrix

FEBRUARY 6, 2013

But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. I’ll get to the 2013 estimate in a bit. Happily, my estimates for the major firms came up with 52% revenue growth for 2013. First, I thought I’d explain where the figures come from. Anyway, back to the estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. Will Content Strategy Save Marketing? 2013 Marketing Prediction.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Their mastheads topped by content marketers.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. I believe that business people in general, and marketers especially , have an obligation to do more than just consume content or share other people’s content but to become a content creator and to contribute to your work and your life. What Is The Future of Content Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Convince & Convert

DECEMBER 19, 2012

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013.

Privacy 147

Privacy Acquisitions Rules Marketing & Strategy 147

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. 20 Best Marketing Conferences 2013. Sirius Decisions 2013 May 8-10 in San Diego, CA.

Conference 100

Conference Planning Best Practices Forrester 100

Brandpoint

JANUARY 12, 2022

These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. At this point, consider converting your content into an infographic.

VALS 156

VALS Sample Advertorials Content 156

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 145

Social Media Skype Media Paid Search Agency 145

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. The design is as important as the content. slow page load times, Flash, placing important content below the fold, no/poor mobile display, iframes, etc.)

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Webbiquity

NOVEMBER 26, 2013

Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far. ” 2013 Search Engine Ranking Factors by Moz. quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.).

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far. ” 2013 Search Engine Ranking Factors by Moz. quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.).

Resources 100

Resources SEO Best Practices Burn Rate 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Webbiquity

NOVEMBER 5, 2013

These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Process 95

Process Paid Search Agency Companies Marketing 95

Marketing Insider Group

JULY 16, 2013

I also look to see what types of content is driving engagement with my new and loyal readers. And please let me know what topics you would be interested in me covering for the rest of 2013? And then create or share the kind of content those people want to consume. . Slideshare Is The Greatest Opportunity in Content Marketing.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 73

Burn Rate Opt-out Opt-in Ad Frequency 73

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Increase your online content with a blog. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Please comment below.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. We can’t continue creating websites for the desktop and then trying to force that content onto smaller mobile screens. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120