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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Anna Lee (@annaleenyc) May 6, 2013. Grant Grigorian (@GrantG9) November 4, 2013. “We

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B2B Marketers to Spend More on Content Marketing in 2013

B2B Marketing Traction

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

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How ZoomInfo Helped SMACT Works Increase Connect Rates By 1400%

Zoominfo

Founded in 2013, SMACT works as a leading management and enterprise IT services company. It’s easy to switch between ZoomInfo and Engage and bring all the contacts or leads over to Engage. It helps keep even the messiest salespeople organized. Sales flows & Automatic emails also help a lot. The next day it’s flipped.

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How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

Hubspot

Unique identifiers include product codes, stock keeping units (SKUs), and customer contacts. Since HubSpot and most CRMs both use email addresses to uniquely identify the contacts in their databases, HubSpot customers can use “email address” as their unique identifier to execute a VLOOKUP. Steps to Using VLOOKUP in Excel.

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Interview with Timothy Snow

Onalytica B2B

million in 2010 to $230 million in 2013. Within the next twelve months I expect to see that more brands beginning to take back their advertising campaigns from agencies and bringing them back ‘in-house’ with only help coming from Influencer Relations consultants such as myself. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

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Actionable Steps to Improve Local SEO

seo.co

Make sure your contact info is consistent, everywhere. Sometimes referred to as “NAP” (standing for name, address, and phone number), your onsite contact info is vitally important for SEO. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. Use them in your blog posts.

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Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing

Lead Liaison

Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike. The post Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing appeared first on Lead Liaison.