B2B Marketing Directions

SEPTEMBER 29, 2019

In 2013, Scott Brinker, Hubspot's VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog , published a post that introduced Martec's Law. In essence, Martec's Law states that technology changes at an exponential (very fast) rate, but organizations change at a logarithmic (much slower) rate.

Paid Search Agency 49

Paid Search Agency Companies Digital Transformation Ethics 49

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. • Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Remember that you are part of a shared content conversation about your company.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Confessions of a B2B Marketer

OCTOBER 11, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR? hit 200k MRR?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Safari Digital ) 97% of people find out more about a local company online than by any other means. ( Here are some significant persona marketing statistics for 2023: Customer-centric companies are 60% more profitable than those that aren’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

MAY 21, 2020

In a 2019 study, 79% of consumers surveyed believed companies knew too much about them, but 90% were still willing to share behavioral data for a cheaper and easier brand experience. In developing your personalization strategy, you'll need to decide what the right approach is for your company and customers. Evergage ). 90% of U.S.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Creativity strikes back.

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Creativity Content Marketing Enterprise Management Content 154

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content efforts.

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Paid Content Paid Search Agency Social Media Social Marketing 93

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? If you’re not sure where to begin, for starters, HubSpot would love to help! Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Luckily for the law firm, Oyova had just the tool to make that happen! An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Hubspot. The Value of Video.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.

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Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

B2B Marketing Traction

FEBRUARY 14, 2013

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. Differentiate your company and products. You see, in the rush to get on social media and connect, many marketers are behaving badly. I captured key points of the video below.). There are 200 business spam emails each day.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium). Ann Lewnes (Adobe).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

MARCH 19, 2020

Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. Customize your graphs and charts to fit your company's theme. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness. Which Metrics Should You Track?

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Template ROI Budget Programs Click Rate 95

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Customer Experience Matrix

FEBRUARY 4, 2014

My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. SalesFusion did just take an $8.25 We''ll see.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Hubspot

AUGUST 5, 2013

We''ve written out six reasons your attendance at INBOUND will benefit the company, which you can find here. I''d also recommend pulling out some specific details from your pitch that align INBOUND with your company''s goals. Think about your goals for the rest of 2013 and even into 2014. 3) Booking a Hotel Room.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Everyone at HubSpot loves this SlideShare by Velocity Partners. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Growth at the Bottom: the green shading in the client growth column highlights companies reporting a year-on-year increase of 60% or more.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. Transforming the Way Companies Around Europe Do Marketing. Click image to enlarge.). Email Workflows.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How much budget you allot to design and development. Much clearer! Analyze the competition.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

JUNE 21, 2013

Marketing bro and HubSpot pal Gary Vaynerchuk is starting a talent agency for people who are good at creating Vines, Fast Company reports. John Klekamp (@JKlekamp) June 20, 2013. It doesn’t feel right, and we have to say no,” O’Brien says. We agree -- definitely creepy. A Talent Agency for Vine Creators. Mission: Crush it!

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Mobile Marketing 28

Hubspot

SEPTEMBER 21, 2020

In 2013, Target and Neiman Marcus partnered on a new clothing line. At first, it made sense that LEGO would partner with an oil company because they could use the credibility of Shell with their race cars and gas station sets. Target and Neiman Marcus. Personify your brand and think of it as a person -- who is your brand?

Brand Identity 88

Brand Identity Branding Advertising Agencies Work Management 88

Hubspot

AUGUST 25, 2013

It''s no secret: We produce and publish a lot of content here at HubSpot. So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. INBOUND 2013 happened. 20+ blog posts a week.

Social Media 28

Social Media Template Hubspot Media 28

Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. The company has always been among the best of the best with its ads, and this one proves no different. 1) Dodge - The Ron Burgundy Commercials.

Skype 28

Skype Best Practices Storytelling Viral Marketing 28

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. People are aware that emails sent by companies are automated, but this message seems to break conventions. Image Source: HubSpot ). Image Source: Hubspot ).

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing – Hubspot uses the graphic below to define the overall inbound marketing process. Related Stories Five Ways to Use Testimonials to Generate Leads The Tagging Pyramid Best quotes from Hubspot Inbound 2013. Inbound Marketing Lead Generation Marketing Sales hubspot Inbound sales leads sales process'

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

Hubspot

APRIL 3, 2018

Blind calls itself "an anonymous community app for the workplace," where employees of various tech companies gather to namelessly ask questions, leave feedback, or start discussions about everything ranging from salary to industry gossip. It's worth noting that the second-highest company responding "yes" to #deletefacebook is Snap Inc.:

Facebook 71

Facebook Amazon Customer Surveys Response Rate 71

Optinmonster

JANUARY 13, 2020

And while no two editorial calendars will ever be the same (because every company has different marketing needs), here are a few key features that all great editorial calendars share: They have a clear, coded system. Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today.

Conversion 97

Conversion Youtube Hubspot Planning 97

Rev

SEPTEMBER 2, 2019

HotWired knew something that others didn’t – the internet could be the playground for those companies that wanted to get their name out there and ultimately make money. In 2013, Google released their display ad network called AdSense. It’s a slippery slope, my friends. But it works. . Programmatic & Real-Time Bidding.

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Paid Content Advertisements Advertising Doubleclick 122

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. By the way, I published that post in 2013, and it is still pulling in traffic. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

MAY 14, 2014

That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. Let''s look at eight that are capitalizing on the opportunity and rocking it -- I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages.

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Paid Search Agency Linkedin Companies Clickthrough 28