Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Content Marketing'

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Valasys

JANUARY 6, 2023

After all, the company that made ChatGPT, is not a charity, though OpenAI did launch as a non-profit in 2015. ChatGPT: A threat to Google? The capabilities of the chatbot forced many leading personalities in the business to consider the fact that it may pose a threat to Google. The post Is ChatGPT the future of Google?

Google 52

Google Lead Ranking User-Generated Content Training 52

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Webbiquity

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! ” She was featured in Fast Company and Business Insider. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! ” She was featured in Fast Company and Business Insider. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. I think we will continue to see the rise of the personal brand, brand evangelists and thought leaders as formal roles within companies. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The 20 Best Marketing Conferences of 2013. This post by Cheryl Burgess introduces her new book on The Social Employee and talks about how leading and adaptive companies are embracing disruption and encouraging social employees.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. The company threw parties for winners in their communities, which accomplished two things.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Google Gemini Models Capabilities : Handles text, image and audio data, with advanced reasoning and multimodal integration.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

DAGMAR Marketing

NOVEMBER 30, 2023

Ready or not, Google has already started phasing out third-party cookies. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. Since 2013, Google+ had been experiencing low activity.

Google 109

Google Ideal Customer Profiles Profiling Communities 109

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? Check out related hashtags on Google+ to get some additional ideas. It makes sense. Are they spending all their time on Bing?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Their argument was the customer profiles could reside in a general purpose data warehouse, which most companies already had in place.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. He advises many Fortune 100 companies and frequently speaks at global industry events. Email Events Google Analytics 4 Marketing operations Metaverse The post MarTech’s ecommerce experts to follow appeared first on MarTech.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support. Google has been continuously making improvements to sitelinks options.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. Even if yours is a B2B company, emotion comes into play.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”)

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Furthermore, half of all Google+ users are under 25 years old.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Moz

SEPTEMBER 8, 2020

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. When and where to choose Google categories.

Google 65

Google Tools Business Work Management 65

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. As Google becomes smarter and continues discounting low-quality links, we must generate new ideas for outreach. Why do companies select one professional services firm over another? Each month an enormous amount of content is published on marketing.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

KoMarketing Associates

FEBRUARY 18, 2014

While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Even worse, Google had no idea what the videos were about and so the gallery pages had little visibility in Google search results. Image Galleries. The result?

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

OCTOBER 10, 2013

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Martech Advisor

DECEMBER 5, 2019

Google's founders Larry Page and Sergey Brin pass Alphabet Inc.'s With the added responsibility of the parent company, what can we expect to see in the future of the Silicon Valley company that exceeded all expectations? Alphabet and Google no longer need two CEOs and a President. s torch to CEO, Sundar Pichai.

Marketing AI 53

Marketing AI Google Work Management Paid Search Agency 53

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Safari Digital ) 97% of people find out more about a local company online than by any other means. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content efforts.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

OCTOBER 4, 2021

If Google detects even the slightest formatting inconsistency, such as displaying “Rd” in one area and “Road” in another, it could penalize you with a lower ranking. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.”

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. Is the #1 listing on Google being pushed even farther down the page? This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Savanta

APRIL 15, 2014

In 2013 Twitter had the lead by a nose. This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . It’s Google+. In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%.

Social Media 120

Social Media Media B2B Fulfillment 120

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Remember that you are part of a shared content conversation about your company.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Biznology

JULY 12, 2019

This set the precedent that if a brand name is understood by the public to refer broadly to a category of goods and services rather than that brand’s specific good or service, the company risks losing its trademark. Perhaps the biggest challenge of a recognizable brand is Google.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

accelerate agency

OCTOBER 1, 2020

When you’re looking to get a new SaaS company up and running, your primary focus needs to be on acquiring early adopters and beta users for your platform. Early adopters are important for any company. If your SaaS company will be serving that kind of audience, you’ll want to get involved. Hacker News. Beta Bound.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

KoMarketing Associates

SEPTEMBER 9, 2013

His father owns a PR company here in Boston. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. SMX East 2013 – October 1st-3rd – New York, NY. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. — Brett Michaels (@brett_bok) February 25, 2013. — Oscar Mayer (@oscarmayer) February 25, 2013. We’re trending!

Brand Identity 165

Brand Identity Branding Paid Search Agency Advertising Agencies 165