KoMarketing Associates

JUNE 18, 2013

For example, Jenny noted that, just by cleaning up the technical issues, one client in particular saw an 800% revenue increase in just 3 months. His team ran tests on five different websites to see whether social signals would influence search engine indexing and rankings. This was echoed in a couple different sessions.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Content Standard

JANUARY 23, 2018

Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer? Actually, yes. ” Fisher Investments.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. A slogan encapsulates how your brand or product differs from the rest. Sometimes they’re sparked in a moment of inspiration.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. By using a purely creative strategy, you take a few different risks: Misinterpreting “good” ads as “effective” ads.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Martech

JULY 29, 2021

“Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Launching a few months into the COVID era was a “nice coincidence,” as van Zoelen put it, in-person training being out of the question. “We This was not scalable.

Education 128

Education Advertising Agencies Paid Search Agency Work Management 128

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Patagonia is a wonderful example of slow content online.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JULY 24, 2023

a hotbed of women’s soccer whose national team has won the tournament a record four times, the time zone difference is 15 to 19 hours. The good news All that said, FIFA has signed up 30 different brand sponsors for this WWC. the National Women’s Soccer League drew more than a million in-person fans last year. In the U.S.,

Broadcasting 72

Broadcasting Paid Search Agency Television marketing Marketing 72

Adobe Experience Cloud Blog

JULY 19, 2018

In this blog, I’ll personally help you understand how the fearless marketer can help set her team up for success. . While acquiring the biggest, baddest companies in any vertical is important, you aren’t the only company trying to sell to them—by a long shot. Current Challenge. Who Influences Your Customer? Why This Works.

Verticals 130

Verticals Marketo Training Thought Leadership 130

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. The Unicorn Blueprint: Building a Billion-Dollar Company Step-by-Step.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Valasys

JANUARY 6, 2023

They both use the Reinforcement Learning from Human Feedback (RLHF) method with slight differences. After all, the company that made ChatGPT, is not a charity, though OpenAI did launch as a non-profit in 2015. For example, it can efficiently answer a given question correctly, whereas, on being rephrased, it may not even understand it.

Google 52

Google Lead Ranking User-Generated Content Training 52

Unbounce

AUGUST 29, 2019

Why are there so many similar-looking illustrations on so many different websites? And doesn’t this go against the very idea of positioning your brand as something different? For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. And how vastly different can we all truly be?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Vidyard

SEPTEMBER 18, 2014

As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. Showcase your brand personality? So finding a reputable video production company is a very crucial first step. A good starting point?

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Salesforce Marketing Cloud

JUNE 7, 2022

They have different motivations and different attitudes. Today’s customers are different, too, expecting high levels of personalization and experience. For example, check out the disconnect when it comes to employee satisfaction. The chief marketing officer position also saw a drop, from 66% in 2013 to 19% today.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Adorbs,” and, “Totally Hottie McHotterson,” for example.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I could never have imagined where my company, Brooklyn Candle Studio , would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

Bound360

DECEMBER 4, 2017

They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. Amy, we’re going to be talking about personalization today, and really wanting to dive into the Siemens story and your experience with personalization at Siemens. LISTEN TO EPISODE.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

ViewPoint

DECEMBER 18, 2012

Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company. You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. 7 Examples of Joy Marketing From Top Brands. But if there's one thing we know for sure, it's that emotions rule our decision-making.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

seo.co

DECEMBER 19, 2021

So for our “desktop PC cases” example, if it finds a high keyword density of “desktop PC cases” then it knows to expect high densities of other related terms (LSI terms), like: ATX, cooling, power supply, motherboard, gaming case, custom case, etc… Source: [link]. Take this blog post, for example.

Optimization 115

Optimization Keywords SERP SEO 115

Buffer

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. In this report, we share the difference between what men and women earn at Buffer. Now, we can safely say that our five percent gap isn't a result of one high-earning person on the Buffer team.

Analysis 92

Analysis Transparency Correlation Comparison 92

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. An example of a video marketing goal would be creating brand awareness.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

SmartBug Media

NOVEMBER 7, 2019

Email marketing is no different — and the ability to automate follow-up and nurturing is a crucial part of that success and taking stress off day-to-day. When taking this approach, it's more than possible to tailor content to each individual person's needs, wants, and desires. What questions do prospects ask about our company?

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. However, it is a different story in China.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

ClearVoice

OCTOBER 16, 2018

Whether you’re a cable TV network, an apparel company or an IT solutions provider, it simply doesn’t work to hate your customers — or scorn them, or not really want to know anything about them at all. Tapping into its clients is how a shoe company becomes a style icon across the generations.

Paid Search Agency 49

Paid Search Agency Ideal Customer Profiles Lead Ranking Lead Scoring 49

Valasys

OCTOBER 20, 2020

One of the evident differences between text and voice search is tone. While text searches tend to be robotic and terse, voice queries seem to be more personal and conversational. One such example is that of the Hummingbird algorithm launched by Google in the year 2013. It is influencing the B2B marketers as well.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Delivra

FEBRUARY 26, 2021

As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change. In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Hubspot

AUGUST 5, 2013

We''ve written out six reasons your attendance at INBOUND will benefit the company, which you can find here. I''d also recommend pulling out some specific details from your pitch that align INBOUND with your company''s goals. Luckily, there are a ton of different travel options to get to the conference once you''re in Boston.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. This website has information on video marketing, video SEO, social videos, different video platforms, and even video pertaining to specific industries. Determine Your Goal. Tubular Insights.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

NuSpark Consulting

JULY 13, 2016

Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JANUARY 4, 2021

After the 2013 Hummingbird update , the search engine's algorithm considers overall meaning — it realizes a page is more than the sum of its keywords. In 2017, personal care and beauty store Sephora released the Visual Artist update on its app. During this phase, keywords and phrases needed to appear naturally. Augmented Reality.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

FEBRUARY 12, 2020

Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness. This was no different before Valentine's Day 2017 when they created an "Adult Meal" alternative with a similar box shape to McDonalds' kids' meal. whatever) that Valentine's Day instills in people.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101