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The Future of B2B is Changing. Are You Ready?

Engagio

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Companies with smaller marketable databases can find new buyers using sales prospecting tools to fuel faster growth.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. But what about those 142 companies from that slide in 2010? How have they fared? were consolidated. (If