Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Content Marketing'

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 78

Burn Rate Opt-out Opt-in Ad Frequency 78

Webbiquity

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! ” She was featured in Fast Company and Business Insider. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! ” She was featured in Fast Company and Business Insider. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% 80% of Australian companies and 86% of UK businesses blog. ( Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Process 95

Process Paid Search Agency Companies Marketing 95

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. More companies seem to be realizing that this is a priority that is not going away. Listen Now. Tweetable Moments.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Goodish Agency

MAY 17, 2021

On 29th of April 2021 Goodish Agency hosted yet another episode of the Goodish Show, this time it was on the topic of conversion rate optimization also known as CRO for SaaS & FinTech companies. As the company was losing a number of clients and Jim was able to recognize why, he decided to open his own CRO agency. Let's Chat!

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. I think we will continue to see the rise of the personal brand, brand evangelists and thought leaders as formal roles within companies. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The 20 Best Marketing Conferences of 2013. This post by Cheryl Burgess introduces her new book on The Social Employee and talks about how leading and adaptive companies are embracing disruption and encouraging social employees.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

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Spending B2B Marketing Planning Content Marketing 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. The following week there was a lot of uncertainty as to what our company would do, but our CEO Dave Ricks stepped up and charted our direction as an organization. What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

B2B Marketing Traction

OCTOBER 18, 2012

67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Do you plan to outsource marketing in 2013? More businesses are considering outsourcing staff in the future, according to a study by Randstad. Or, will you be hiring full-time marketing staff?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. The company threw parties for winners in their communities, which accomplished two things.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions. She was named one of the “65 Most Influential Women in Business” and her field research spans 25 years, 20 nations, and thousands of buyers and sellers.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Crimson Marketing

FEBRUARY 5, 2013

With 2013 well underway, are you staying ontrack with your online presence? . Do: Ask some of your best customers to share their positive reviews, whether written or via video, to use on your social media pages, company blog, and website to establish credibility for your business. Do: Get a professional website.

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

The Daily Egg

JANUARY 14, 2024

Printful is a popular print-on-demand company that’s been helping entrepreneurs and businesses bring their designs to life since 2013. The company model. The post Printful Review appeared first on The Daily Egg.

Demand 64

Demand Design Companies Business 64

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013. Mobile Apps.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. Why was it created? What area will it impact?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. Each month an enormous amount of content is published on marketing. How to Optimize Your YouTube Video for Maximum Traffic. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! So, many companies are outsourcing their content creation (when they’d ideally be creating it themselves) or simply not creating enough.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Marketing Insider Group

MAY 21, 2015

The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. Customers love to connect with the companies and services they use—it makes them feel valued to know someone is listening and responding to them.

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

Customer Experience Matrix

AUGUST 26, 2014

Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. The basic picture, then, is a disciplined company that has grown quickly while keeping costs in line. million for all of 2013 and by $0.9

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Customer Experience Matrix

APRIL 1, 2013

Some companies are too small even for Infusionsoft. The company did announce its next release at InfusionCon, although by its own admission the changes were incremental enhancements in usability rather than major expansions in function. Reducing costs is a lower priority. Measuring return on investment isn’t much of an issue.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

KoMarketing Associates

MAY 21, 2013

Fill out your bio with information about the company, your phone number, and of course include a link to your website. Do you have specific company hours or customer service hours? Find those places and then assess whether there’s an opportunity for your company information to be included. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Companies that aren't optimizing for mobile are losing out. If companies don’t optimize their sites and emails for mobile, users will disengage. Soon, there will be five billion smartphones on the planet. He didn't need to.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Marketing Insider Group

JULY 6, 2015

Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. POC, however, isn’t the only company relying on technology to improve the world.

Paid Search Agency 100

Paid Search Agency Companies Work Management Marketing Management 100

KoMarketing Associates

JUNE 18, 2013

Employees are one of your biggest assets in many ways but one thing that’s important to note is the company’s reputation also impacts the employee’s reputation. Because of that, employees likely want the company to be successful and will do what they can to help. This includes perhaps even link building.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

The Forward Observer

JANUARY 19, 2024

Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. Under Brian’s marketing leadership during his tenure at Boardroom, revenues went from approximately $5 million to over $150 million.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152