B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. Are there other marketing tactics that you think are a must for 2013?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

OCTOBER 18, 2012

67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Do you plan to outsource marketing in 2013? More businesses are considering outsourcing staff in the future, according to a study by Randstad. Or, will you be hiring full-time marketing staff?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. The 2013 study was published by Michael Stelzner of Social Media Examiner and has other interesting findings. Almost 50% have only two years experience.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. By the end of 2013, Twitter had over 210 million users. Create your Google+ Company Page. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Substance is king. SEO Is dead.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

FEBRUARY 14, 2013

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I Differentiate your company and products. I captured key points of the video below.). Be original.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

APRIL 28, 2014

B2B companies are getting traction on social media. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Then, use Facebook to bring out the human side of your company. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100