Webbiquity

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). 59% of B2B marketers consider blogs their most valuable channel. • 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. I will use social media only in a way that shows revenue impact. Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

KoMarketing Associates

JANUARY 7, 2013

User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

Webbiquity

MARCH 26, 2019

Others seek to fulfill a social mission, such as hiring people who face barriers to employment. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. While every business enterprise exists to fill a need, organizations differ in their secondary mission. The Company. The Launch.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Marketing Insider Group

MARCH 29, 2021

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. Social media analytics can provide deep insights into online behavior. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. It’s so important and also constantly changing.

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

Webbiquity

DECEMBER 11, 2013

The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Failing Distribution Strategies Smother Great Content by MediaPost. 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. Companies that aren't optimizing for mobile are losing out.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Customer Experience Matrix

APRIL 1, 2013

Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence. Campaigns can also now easily include GroSocial Facebook campaigns (GroSocial being a social marketing firm acquired by Infusionsoft in January.)

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Know social content signals can affect your search audience. Know the keyword and SEO tactics that help improve your audience effectiveness in social channels.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Customer Experience Matrix

AUGUST 31, 2017

In other ways, though, AgilOne is still similar to the system I reviewed in 2013. AgilOne now supports Web, mobile, and social channels and offers more options for email delivery. That’s especially important to AgilOne since most of its clients are retailers whose business can spike sharply on days like Black Friday.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Confessions of a B2B Marketer

OCTOBER 11, 2023

Forget your blog, social channels and email list. Niche down and focus on the group of customers that you serve best (and that serves you best) When you find a growth channel that works: go HARD. What are the skills that you or your cofounders can develop BEFORE embarking on the hard journey of building a SaaS business?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 4: Optimize Your Social Channels and Get More Leads.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Stevens & Tate

MAY 27, 2022

Seniors Are Social. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. At the time, this made them the fastest growing age demographic for these social channels. This means that creating YouTube videos is actually an excellent way to reach your target demographics.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. 2 – Marketing teams have stronger skills in social media, research & and SEO.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Social Bakers. Social Bakers offer a free Instagram analytics tool. Quintly is a dashboard tool that covers several social networks. social media accounts. Brands have to be active across multiple sites, and indeed 91% of brands use two or more social media channels.

Analytics 95

Analytics Tools Best Practices Tagging 95

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Set up all your social media profiles (if you haven’t yet). It’s called WP Map Folio.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Social Media 162

Social Media Creativity Examples Media 162

Brandpoint

JANUARY 21, 2021

Do you have any advice to share for those in employer branding who may be struggling to get stakeholder buy-in on video and social media? From there I would stress that video and social are the most effective means of communication in our world currently and the best way to get your point across.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Convince & Convert

OCTOBER 30, 2014

You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. Must be all those “social signals” you got, right? Do Search Engines Use Social Signals to Directly Drive Rankings?

SEO 167

SEO Correlation PageRank Social Media 167

Liveintent

AUGUST 19, 2021

Those include: Offline data sources like in-store purchases, loyalty cards, and customer service centers Online data sources like website and app interactions, eCommerce purchase data, survey responses, social and email engagements. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. What is CRM data?

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. With all these new channels, it may feel overwhelming to decide where to begin. Think back to the 2013 Super Bowl. Today’s fans are omnichannel viewers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. LinkedIn remains the most dominant social media platform for consulting buyers with more than 83% using it. About the Study.

Consulting 157

Consulting Research Work Management Marketing Management 157

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010.

Business 100

Business Social Media Content Act-On 100

Crimson Marketing

FEBRUARY 6, 2014

The Internet has more than double the number of marketing channels. Inbound Marketing: Accounted for 34% of all leads generated in 2013. of buyers consult 3+ channels before purchasing big ticket items . Increased Importance of Social Engagement . 83% of respondent companies are using social technology.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100