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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). 59% of B2B marketers consider blogs their most valuable channel. • 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

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5 Tips to Prevent a Social Media Nightmare

Adobe Experience Cloud Blog

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. An additional way to prevent a social media nightmare is to use social listening tools.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. This means thinking mobile first as part of your channel strategy.

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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 But that’s old news.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

They then choose which personas get which messages, set a budget and timeframe for each channel, and let Mariana execute the campaign. The system will send message to the same person in multiple channels when possible and can run automated a/b creative tests to optimize results.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.