Hinge Marketing

NOVEMBER 24, 2020

The original Inside the Buyer’s Brain study, published in 2013, provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the professional services buyers’ journey. This is significant, as relevance impacts both willingness to recommend and client loyalty. About the Study.

Peer-to-peer 106

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 106

Outbrain

SEPTEMBER 23, 2019

In 2013, Google reported that 90% of people use multiple devices each day. In fact, it is very likely that you’re one of the 72% of consumers who would rather interact with brands via multiple channels. What is multi-channel marketing? In essence, multi-channel marketing is being everywhere at once.

Multi-Channel 38

Multi-Channel Advertising Channels Marketing & Strategy Marketing Strategy 38

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. When you go to distribute a new press release, make sure you’re targeting all the local channels.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

DotDigital

APRIL 19, 2021

dotdigital first collaborated with Magento in August 2013 and ultimately became a Premier Technology Partner for email marketing in 2015, helping retailers and brands increase consumer interaction and drive long-term loyalty and customer lifetime value (CLV). In February 2021 and as part of the Magento 2.4.2 Nik Shroff, Sr.

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Loyalty and retention? Step 8: Create a Channel Plan. Over the years, Convince & Convert has continued to refine its social media strategy process. Step 4: Select Success Metrics.

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increase in X-Channel Measurement of Influence.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. This finding is significant since relevance impacts both willingness to recommend and client loyalty. About the Study.

Cost 124

Cost Business Sample Pricing 124

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. This is significant as relevance impacts both willingness to recommend and client loyalty. About the Study .

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ? Jeff says, “We’d better be leveraging those traditional channels, those mass media channels, to build our direct Internet channels.” Listen Now. The RSS feed is: [link].

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Chris Koch

FEBRUARY 11, 2014

million in 2013 ) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. The second is fan loyalty – and no, that’s not a redundant term. Obviously if you’re a fan of a team, you’re not just going to switch loyalties because you get a better offer somewhere else. Recognition.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

APRIL 9, 2013

We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Buzz Marketing for Technology

OCTOBER 25, 2013

online content, messaging, images, offers) in the right way on the right channels at the right times and places? The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Think in experiences, not channels.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. These CMOs have an excellent handle on what touch points and channels are most effective and efficient depending on the needle that needs to be moved. . You say, that’s not news, CMO tenure is always a bit tenuous. Alliance-savvy.

CMO 100

CMO Work Management Marketing Management Acquisitions 100

flux.la

MARCH 25, 2021

Way back in 2013, a social media article on Business2Community.com stated that “connecting breeds loyalty,” implying that companies could seek to connect with customers via social channels. On the contrary, free gaming will provide users with a way to get familiar with both specific games and individual platforms.

Ad Building 52

Ad Building FAQ Social Media Lead Scoring 52

Litmus

OCTOBER 5, 2022

That was in 2013, when I lived in Brazil. Of course, the channel itself is a reason to love the industry as well. I was looking for a job for a while, and a friend of mine who worked for French ESP Splio asked if I wanted to work with him. I had no experience, and didn’t know anything about email marketing.

Marketing AI 109

Marketing AI Advertising Agencies Enterprise Management Work Management 109

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. Make It Useful. million times.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

Chris Koch

APRIL 3, 2014

Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. hours a week playing fantasy sports in 2013, according to the Fantasy Sports Trade Association. Loyalty programs. More than 36 million people from the U.S.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Apart from being cost-effective, there are many reasons why email marketing can be a successful channel for businesses. It allows you to build a foundation of loyalty within your marketplace.

Email Marketing 106

Email Marketing Planning Branding Brand Identity 106

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. For example, let’s say you’re building a mobile loyalty list to drive customers to retail. Your customer needs to clearly opt-in to receiving what you’re offering.

SMS 166

SMS Campaigns Terms and Conditions Opt-out 166

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Influencers can produce recurring content to demonstrate loyalty to products that they love. According to eMarketer, this year alone, 69.8

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. To be effective at this, you must engage with your customers in a consistent way, across multiple channels.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 11, 2014

Create engaging experiences tied together across channels and time at scale. For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. As the graphic above illustrates, today’s consumers move seamlessly across digital and offline channels.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. In order to increase brand loyalty , you need to focus on developing a rewarding, humanistic relationship with your audience. It’s a great way to streamline the important messages and content that matter to your brand.

Social Media 94

Social Media Media Business Social Networks 94

Content Standard

FEBRUARY 20, 2015

That’s a huge gain from 2013, when just 46 percent felt that way. “Yet as of today, just 39 percent of organizations are capturing significant business benefits—such as improved ROI, increased customer loyalty, or more sales conversions—from acting on customer data.”

Studies 40

Studies Multi-Channel Case Studies Marketing & Strategy 40

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Apart from being cost-effective, there are many reasons why email marketing can be a successful channel for businesses. It allows you to build a foundation of loyalty within your marketplace.

Email Marketing 62

Email Marketing Branding Brand Identity Planning 62

LEADership

SEPTEMBER 15, 2015

In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period. We don’t have to be in every channel all the time. But we have to be in most channels in a very credible way. What does that say for staff loyalty and employee satisfaction? A big part of lead generation is getting mindshare.

B2B Thought Leadership 40

B2B Thought Leadership Branding Brand Identity P2P 40

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

eCommerce 100

eCommerce Mobile Marketing Loyalty Ideal Customer Profiles 100

Outbrain

DECEMBER 10, 2018

And they’re already running the show, as a study conducted back in 2013 found that 87% of millennials had moved into management roles in the previous five years. Channels such as Netflix, YouTube, and other video-on-demand platforms mean that millennials can take an active role in their TV consumption. trillion in 2018.

Advertisements 36

Advertisements Advertising Campaigns Mobile Advertising 36

Hubspot

FEBRUARY 20, 2015

There''s even a gluten-free Girl Scout cookie , which received very high approval ratings during its pilot year in 2013-2014 and is now sold countrywide. Hain, an organic giant that is also Whole Foods'' biggest supplier , bought BluePrint for $25 million 2013. And the market for gluten-free products is only growing.

Marketing & Strategy 28

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 28

Convince & Convert

JANUARY 18, 2024

For a brand to create its own fandom, it needs to do more – think: getting people in on the thinking behind each design, the story behind the product concept, the humans that went into creating a campaign, opening up the channels of communication that allows your customer to create alongside you. What are your opinions on BTS fandom?

Branding 128

Branding Brand Identity Merchandising Cross-Selling 128

Content Standard

OCTOBER 10, 2023

A decade ago, the term ‘The Goldfish Effect’ was coined when a study by the National Centre for Biotechnology Information at the US Library of Medicine found that the average human attention span had dropped from 12 seconds in 2000 to eight seconds in 2013—one second less than a goldfish’s. The Goldfish Effect is tired.

Marketing & Strategy 87

Marketing & Strategy Top of Funnel Digital Marketing Funnels Distribution 87

Martech Advisor

JANUARY 9, 2020

Retail customer experience is defined as the overall experience a retail brand provides its customers and prospects, across touchpoints and channels including in-store and online. A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. Table of Contents.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Table of Content.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89