Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. The algorithm determines what every user sees on their timeline. The algorithm is ever-changing, always improving to make sure that users see what they want to see most. Twitter algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. While industrial marketers surveyed have fully embraced digital marketing, report findings indicate they are looking to strike the appropriate balance between traditional and digital channels.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Customer Experience Matrix

JANUARY 22, 2014

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Leadsius launched its first paid version around July 2013. Like several of the new vendors, it is based in Europe (Sweden), although the user interface is in English.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. On Instagram itself, stories are viewed by 500 millions users daily according to the Search Engine Journal. It is very easy to consume and interact with stories without having to exit the autoplay, making it an extremely popular and followed content source. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Instagram has the highest social media interaction rate. Twitter comes in at 0.86. December 15, 2016 – 600 million over 6 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Webbiquity

JUNE 16, 2015

It’s also “sticky” (users spend, on average, 88% more time on sites with video) and attracts more inbound links than text-only content. • But get out and meet people, too. In-person events are still the most effective channel for B2B marketers. Want to know more? 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Our detailed analytics allow users to monitor their campaigns’ success and make adjustments as needed. And you do that through creating targeted campaigns.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. When building an online presence, you’re really focused on generating awareness and driving organic reach. Turning Employees Into Brand Advocates.

Social Media 95

Social Media Media Business Social Networks 95

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. 2013 – Google introduces tabs within Gmail. 2014 – The integration of CSS with HTML brought in the era of interactive emails. Email has come a long way. This October, email officially turns 50. 2016 – GDPR is adopted.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Vaynerchuk indicated how easy it is to use Twitter''s search function to attach industry-specific keywords to Twitter users who may be interested in what you’re offering. No, seriously.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

LeadSquared

MAY 20, 2015

Well, I barely belong to the generation of framed telegrams, but I do remember going to the library to research my 8 th standard History project. They chose the right channel (YouTube) to be discovered – YouTube videos tend to rank higher, because. They have 30,360 subscribers & 2,949,856 views on their channel now.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

SEPTEMBER 29, 2014

Context matters when it comes to how visitors, leads, and customers interact with your website. Visitors want to see information that''s relevant to them, not a generic audience. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ).

Personalization 28

Personalization Marketing Qualified Leads Lead Ranking Mobile Marketing 28

Hubspot

OCTOBER 16, 2013

After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. The decision left millions of Google Reader users abuzz with concern.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

AUGUST 21, 2013

The truth is, we do this across all marketing channels. Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. Humans use multiple channels.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Hubspot

MARCH 1, 2015

Generation Z. Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. Millennials.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Hubspot

MARCH 12, 2014

The conference’s Interactive ( SXSWi) track wrapped up yesterday, leaving marketers, entrepreneurs, and techies wide-eyed after four days of innovative talks, ideas, and introducing new technologies. ’ Uber operates in 30+ cities in North America, and Austin is not one of them. Mashable Brought Viral to Life. LIVR Fooled Everyone.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Martech Advisor

NOVEMBER 6, 2019

Customer experience (CX) is the impression left on a customer by a brand or organization, based on the quality of interactions during the customer’s lifecycle. For any business, the motivation to improve customer experience is always tied to at least 2 critical objectives: To generate more revenue through more customer acquisition.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Convince & Convert

AUGUST 2, 2012

The cross-channel complexity, all of the moving parts, such as for example the convergence of paid, owned and earned media, really do ratchet up the need for a longer tenured CMO. We’re seeing a lot of things happen in digital channels. Viewers, users, consumers, are beginning to tune them out. It’s a push strategy.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Martech Advisor

NOVEMBER 6, 2019

Customer experience (CX) is the impression left on a customer by a brand or organization, based on the quality of interactions during the customer’s lifecycle. For any business, the motivation to improve customer experience is always tied to at least 2 critical objectives: To generate more revenue through more customer acquisition.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. You won't believe the findings in our latest channel share report. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots.

Social Media 111

Social Media Trends Marketing AI Media 111

Webbiquity

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. VentureBeat ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Optinmonster

JULY 10, 2020

Are you interested in using a lead generation software to grow your business? Having started in 2013, we’ve had the chance to work with some pretty big names, including: Playstation. Attract Paying Customers, Not Generic Leads. Generate More Revenue With Your Email Campaigns. What Is OptinMonster? Shutterstock.

Case Studies 88

Case Studies Case Study Work Management Studies 88

SnapApp

DECEMBER 4, 2017

Interactive Content Statistics. . Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . Add interactivity, and they become even more engaging for the reader. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

NOVEMBER 7, 2016

By promoting user-generated photos and rewarding influencers, LaCroix went from sitting on dusty grocery store shelves to becoming a drink of choice for Millennials. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. 3) In-N-Out. Source: In-N-Out. Source: Giphy.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

APRIL 20, 2017

You may have heard that multimedia content is quite popular these days -- in fact, marketers who use video grow revenue 49% faster than non-video users. Plus, it helps you build a presence on multiple channels. Since Twitter has a 140-character limit, these short snippets are prime for shareability. Leads -- they’re great!

Lead Ranking 75

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 75

Sprout Social

OCTOBER 1, 2018

According to WordStream , roughly 45% of users watch at least an hour or more of Facebook videos or YouTube videos in a week. Facebook’s 360 Video allows users to get a complete 360-view by scrolling with a cursor on web, by touch or turning the device on mobile. Facebook Video Specs. Maximum count: 2,200 characters.

Paid Content 111

Paid Content Social Media Video Marketing Mobile Advertising 111

Hubspot

AUGUST 4, 2020

typically sits behind a lead generation form to capture contact information. For example, our offer with Google simply states that we are authorized to share their information with the specific partner after a user downloads the ebook. Users could sign up via a landing page on HubSpot's site to attend. Twitter Chat.

Planning 101

Planning Campaigns Advertising Agencies Brand Identity 101

SnapApp

MAY 2, 2018

These campaigns are usually delivered on social media, with the goal of generating followers, engagement, and/or plain old impressions. In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Example: Maersk. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98