Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Purchase the Inside the Buyer’s Brain, Third Edition: Consulting Edition. About the Study. The timing could not have been better.

Consulting 157

Consulting Research Work Management Marketing Management 157

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Purchase Inside The Buyer’s Brain, Third Edition: Accounting & Financial Services Edition. About the Study .

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Tiecas

MARCH 21, 2024

Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. By the way, I published that post in 2013, and it is still pulling in traffic. These terms signal higher purchase intent. During-Show: Capture leads with interactive elements, not just brochures.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Customer Experience Matrix

DECEMBER 14, 2016

This lets BlueVenn support real time interactions in Web and call center channels. Clients can purchase the configured database management system if they want to run it for themselves. This sort of identity resolution is a batch process that runs overnight. but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Sprout Social

MAY 21, 2019

On top of that, the channel has an awareness reach of 72% as of February 2019. The male audience share has also increased over time from 14% in 2013 to 20.5% According to Pinterest, these “deciders” on the platform see Pinterest as a valuable part of their purchasing journey. Pinterest users actively research purchases.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

The ROI Guy

JANUARY 15, 2013

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. 2013 - The Year for Sales Enablement? Total cost of ownership (TCO) advantages to transcend purchase price pressures.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

ClearVoice

SEPTEMBER 20, 2021

Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off. Still, Facebook started to recommend hashtags to add to your posts through a drop-down menu similar to how hashtag recommendations work on other social media channels. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Customer Experience Matrix

MAY 24, 2014

Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. See my 2013 post on Adometry for details.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Reach the right audience. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Valasys

MARCH 13, 2023

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

DotDigital

APRIL 19, 2021

dotdigital first collaborated with Magento in August 2013 and ultimately became a Premier Technology Partner for email marketing in 2015, helping retailers and brands increase consumer interaction and drive long-term loyalty and customer lifetime value (CLV). In February 2021 and as part of the Magento 2.4.2 Nik Shroff, Sr.

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. In-person events are still the most effective channel for B2B marketers. Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

NuSpark Consulting

JULY 13, 2016

The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. Even though their companies are now actively using social channels for marketing purposes, the C-Suite is still not actively engaged. Who Can Nurture B2B Leads?

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

FEBRUARY 12, 2020

While the real dog's mimicking Lady and the Tramp grabbed attention, especially from the animal lovers on Instagram, this post's caption and other photos encourages audiences to interact with the brand by guessing which movies are being referenced. February 9, 2013. 2013, but was updated for comprehensiveness on January 30, 2020.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. The key here is finding the answer to one or two questions that give you enough directional confidence to continue interacting with the account, now and in the future.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers engage their customers with quality content from first interaction to checkout.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

ANNUITAS

MARCH 18, 2014

In order for marketing organizations to be successful, they must adopt a Demand Process approach which involves aligning their people, process, content and technology around their target buyers so they can better support that buyer’s purchase path. Step One: People. Over 65% of orgs spend less that $1,000 annually on skills training.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

MARCH 11, 2014

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. Modern marketing is a data driven activity.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Convince & Convert

APRIL 9, 2013

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. For every pair of shoes purchased from TOMS, the brand donates an additional pair of shoes to someone in need.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Chris Koch

FEBRUARY 11, 2014

million in 2013 ) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. to a record of $3.39

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. While industrial marketers surveyed have fully embraced digital marketing, report findings indicate they are looking to strike the appropriate balance between traditional and digital channels.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KEO Marketing

OCTOBER 10, 2016

Here are some statistics to prove it: 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. Source: Harris Interactive. Source: Harris Interactive. Source: MarketingSherpa.com. Read Dave’s article in Inc.

Email Marketing 48

Email Marketing Paid Search Agency Advertising Agencies Mobile Marketing 48

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Permission Is Required Just like email, SMS is a permission-based opt-in channel. Prior written express consent” can’t be a condition of any purchase.

SMS 166

SMS Campaigns Terms and Conditions Opt-out 166

Pam Didner

JULY 16, 2019

Several brands did a great job of connecting fun and interaction with their products. Nerf, Game Fuel, and AXE not only showcased their products but also created an interactive and fun environment for attendees to experience their products. The parents and 3 kids have been on YouTube since 2013. Try our products and have FUN!

Merchandising 51

Merchandising Sample Advertising Agencies Top of Funnel 51

Navigate the Channel

DECEMBER 21, 2017

64% of senior employees make the final decision on B2B purchases – but 81% of non-senior employees influence their choices. Instagram has the highest social media interaction rate. interactions per 1000 followers, Instagram takes the lead in social media engagement. February 26, 2013 – 100 million users acquired over 28 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). We have seen greater success with interaction when using video and graphics as opposed to only text updates. Don’t Sacrifice Proven Channels.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Paul Gillin

AUGUST 30, 2013

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. How much does the market reward companies that deliver excellent customer experience? That’s gonna be a tall order.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Outbrain

SEPTEMBER 23, 2019

In 2013, Google reported that 90% of people use multiple devices each day. In fact, it is very likely that you’re one of the 72% of consumers who would rather interact with brands via multiple channels. What is multi-channel marketing? In essence, multi-channel marketing is being everywhere at once.

Multi-Channel 38

Multi-Channel Advertising Channels Marketing & Strategy Marketing Strategy 38

KoMarketing Associates

FEBRUARY 9, 2016

Takes into consideration the audience that may come into contact with the video, and the times and places they may interact with it. Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. FreshBooks CEO Mike McDerment at SociaLite 2013.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Brandpoint

SEPTEMBER 19, 2019

internet users trust print ads when making a purchase decision, more than any other medium. Include a high-quality photo in your article, most preferably a lifestyle photo that shows people interacting. This is a perfect way to get one piece of content seen in as many channels as possible. 82 percent of U.S.

Tips 88

Tips Distribution Bundling Advertising Agencies 88

Digilant

JANUARY 22, 2019

The impact of these ads on the viewer not only influences their purchasing decisions but also starts a mass-media conversation. In 2018, there were more than 170 million social media interactions related to the game across Facebook, Instagram and Twitter. The average American will spend $81.17 Digilant is an ispDigital Group Company.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are particularly useful in managing multiple marketing channels at once. Many platforms integrate with other marketing, sales and management software, providing a full picture of all marketing activities and data, and how they interact and affect one another. Suitable for: Large enterprises.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36