Millennials vs. Gen Z: How Are They Different?
Salesforce Marketing Cloud
SEPTEMBER 14, 2022
Salesforce data can help you understand and respond to online shopping behavior across generations to drive ecommerce growth. And to pay for their purchases, 18% of Gen Z are using buy-now-pay later while only 15% of Millennials are turning to this payment option with greater frequency. Use real data from more than 1 billion shoppers.
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