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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

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Lead Generation: 2 tips to transform your content marketing

markempa

In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013. Content Marketing: Consulting firm nets 388% more leads with 4-step strategy [Case study].

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6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. We’ve got mad eBooks, videos, case studies, execution tools, webinars, podcasts, and more… all free to help you make your number. Keenan is a PSIA Certified Level 2 ski instructor.

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Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing

LEADership

I talk to many CMOs in various industry verticals and I have yet to find one who is completely delighted with the results of marketing automation. Fathom , 2013). Fathom , 2013). Still others have invested top dollars in automation software and are sitting with their shiny new cannons, waiting to kill a mosquito! B2B Online ).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. .

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Best Digital Marketing Books 2020

Brightedge

Learn more about VSO or Vertical Search Optimization. By Ian Brodie, 2013. Read a Twitter case study white paper. Overall, it is one of the extremely useful and valuable digital marketing books. Find out how to integrate SEO into the other marketing channels. For recommended SEO books, see my Best SEO Books post.

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How to Optimize Your LinkedIn Profile For Sales [Visual Template]

Hubspot

For example: You might add a blog post announcing your company's win of an industry award for "Most Satisfied Customers" and a case study from a big-name client. For example: Sales Representative Outsourcing Solutions July 2013 - Present. Post eye-catching pieces that will be helpful to your buyer. Experience.