Optinmonster

SEPTEMBER 11, 2023

After the event, we exchanged emails discussing ideas for a new product. So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that great products begin and flourish with great relationships. Only then did we begin to plan the product.

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Webbiquity

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. This enables our sales reps to deliver exactly what the buyer needs as they move through their buying journey. Doubled company production, if not tripled Increased engagement by 50% Reached out to 2x as many people as prior to onboarding.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Zoominfo

OCTOBER 13, 2022

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Martech

MARCH 14, 2023

It claims to improve customer experience, team performance and product design. Building on its 2013 acquisition of successful, Swiss-based commerce solution Hybris, by 2018 SAP had added Gigya and Callidus Cloud to its portfolio and launched C/4 HANA. Dig deeper: Why did SAP buy Qualtrics? Get MarTech! In your inbox.

Enterprise Management 96

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 96

Customer Experience Matrix

JUNE 27, 2013

Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe. The deal is not particularly surprising.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

BenchmarkONE

OCTOBER 22, 2018

You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Brandwatch Marketing

OCTOBER 25, 2023

The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. Nobody expects Manchester United fans to rush out and buy a Chevrolet purely because the brand appears on the players’ shirts, yet the car manufacturer pays $71.4

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Tomorrow People

APRIL 22, 2013

While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see you and are encouraged to read, buy or use what you have on offer. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see you and are encouraged to read, buy or use what you have on offer. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. What I love about SEO is I can rely a lot on data to actually tell a story and also get buy-in for a lot of things. How did you come to be in marketing? What was the path that brought you here?

SEO 114

SEO Cross-Selling Marketing & Strategy Storytelling 114

Crimson Marketing

MAY 23, 2013

Who buys it? 7: Spur People to Talk About and Purchase Your Products. 11: Begin With Email to Launch Your New Product on Facebook. Being successful on Facebook is determined by answering these 6 questions: What do you sell? What’s unique about them? What’s their lifestyle? What else do these people like? Use redirection.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. People don't buy what you do. They buy why you do it.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

The ROI Guy

OCTOBER 29, 2012

With more financial constraints, more stakeholders, and more scrutiny on each purchase, buying cycles have been extended by almost 10% over the past three years. As a solution provider, the lengthening decision cycle can be frustrating and costly to you, as deals stall and critical sales revenue is delayed. You Decide.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

When we first started delving into the buying habits of Gen Z and Millennials, we found Gen Z to be pragmatic, focused on saving money, and wanting brands to constantly innovate. While 27% of Millennials are buying more private-label products to save money, only 13% of Gen Z does so. What a difference a few years makes.

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Your audience may laugh, cry, or dance but not buy. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). You can exploit the immediacy to encourage people to act now (buy, book, click, subscribe — whatever) rather than later. Helps create a sense of urgency. That’s right.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Hubspot

NOVEMBER 11, 2015

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The goal in crafting a perfect product video is not far off. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product.

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? e-Strategy Trends ). Earnest Agency ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Kapost

JANUARY 2, 2018

Together, the world’s 6 largest brewers have made 55 acquisitions and 10 investments in the private market since 2013. Many of these deals have focused on product line expansion, mainly targeting craft beer but also adjacent categories such as cider and soft drinks.

Startups 105

Startups Acquisitions Lead Ranking Lead Scoring 105

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. It also identifies when each piece of content is consumed, distinguishing between the start, middle, and end of the buying journey. Adinton was founded in 2013.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Digilant

AUGUST 30, 2023

Additionally, to give brands the same reach they’ve come to expect with linear TV, advertisers are “promised the potential to extend ad buys within Amazon to make good on any rating shortfalls.” Think back to the 2013 Super Bowl. The Power of the Second Screen In 2022, 49% of viewers used two or more screens while watching football.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Sword and the Script | B2B

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Being “overly focused on selling or describing products rather than conveying valuable information” (46%) is the top turn-off.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

readwrite

FEBRUARY 4, 2013

(See also: The 5 Best Super Bowl 2013 Ads ). In this stunning show of just how easy it is to blow $2 million on production and media, we were treated to the overused and unfunny idea that if you buy a Rav 4, you may have anything you wish for. Worst spot of the evening – maybe the worst spot of the year.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

OCTOBER 18, 2012

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Vidyard

SEPTEMBER 18, 2014

As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. Are you looking to introduce a new product or announce a rebrand? This gives a production company a starting point to build from.

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Valasys

APRIL 13, 2021

Real-time data will be used to understand the buyers’ behaviors and the integration will not only combine target accounts but will also deliver contextual buying journeys at scale to the key decision-makers of those accounts based on the intent, stage, industry, use case, and other parameters. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Customer Experience Matrix

NOVEMBER 5, 2015

It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement. One bit of evidence: the Aprimo brand was dropped in 2013.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. It’s really an instrumental part of our product strategy,” said Wootton, “making sure that we understand audiences and know how to translate those audiences into the business.”.

Top of Funnel 113

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 113