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10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. This is especially useful for direct-to-consumer brands like Lo & Sons, where product videos are necessary to help the consumer picture themselves with the bag. It’s relatable and short. Landscape feed.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” eMarketer ).

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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now.

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Video Marketing Best Practices

SmartBug Media

Use structured data or a video sitemap : Structured data helps Google understand your video better. A video sitemap helps Google find new or changed content. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Make It Social. Video Brewery.

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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

While we often view clickbait negatively because it is associated with fake news and online hucksters, if your company has a solid product that can actually help consumers, getting people to your site by hook or crook isn’t such a bad thing.”. Barnum knew well that it was good business to make sure customers got what they expected.

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